Director, Omnichannel Strategist- Neuroscience
Company: Disability Solutions
Location: Princeton
Posted on: May 3, 2024
Job Description:
Working with UsChallenging. Meaningful. Life-changing. Those
aren't words that are usually associated with a job. But working at
Bristol Myers Squibb is anything but usual. Here, uniquely
interesting work happens every day, in every department. From
optimizing a production line to the latest breakthroughs in cell
therapy, this is work that transforms the lives of patients, and
the careers of those who do it. You'll get the chance to grow and
thrive through opportunities uncommon in scale and scope, alongside
high-achieving teams rich in diversity. Take your career farther
than you thought possible.Bristol Myers Squibb recognizes the
importance of balance and flexibility in our work environment. We
offer a wide variety of competitive benefits, services and programs
that provide our employees with the resources to pursue their
goals, both at work and in their personal lives. Read more:
careers.bms.com/working-with-us .Bristol Myers Squibb has a rich
history in Neuroscience focused on developing innovative medicines
to help people living with Neurodegenerative and Neuromuscular
conditions. Bristol Myers Squibb currently markets a product in
Neurology and plans to re-enter the Psychiatry market with a focus
on patients suffering with schizophrenia. BMS is a global
biopharmaceutical company leading the way in medical innovation to
help patients live longer, better lives. Our purpose as a company
is to discover and develop therapies that will change the course of
human health. We value our passion for patients, quest for
innovation, and spirit of independence and love of challenge. Join
us, build your professional career within one of the most
innovative bio-pharma companies, and make a difference.Summary:
Director, Omnichannel Strategist- Neuroscience acts as single
point-of-contact from Worldwide Commercialization Excellence (WCE)
to brand teams, pulling in cross-functional resources as needed to
ensure successful delivery of omnichannel strategy and campaigns.
This role is deployed to brand teams to lead digital and media
channel planning in collaboration with our business partners, and
leads cross-functional teams (business, matrix, agency partners) to
execute and optimize campaigns, tactics, and programs to meet and
exceed business strategy and objectives (including HCP, Patient,
Medical).Responsibilities:
- Lead/coach a cross functional team across one or multiple
markets to pull through omnichannel media plans, brand campaigns,
tactics and programs - driving operational effectiveness, business
impact and objectives.
- Drive seamless interaction between the business, the rest of
the WCE, Business Information and Analytics (BI&A), matrix
teams and agencies.
- Partners with business and other WCE functions (e.g., content
delivery and capabilities) on development of channel-agnostic
engagement strategy followed by more specific digital channel
strategy to meet business and customer needs.
- Deliver channel insights and recommendations for ongoing
optimization of business plans.
- Leverage Digital Capabilities and Customer Engagement
Excellence principles, standards and best practices to drive
results for the business. Examples include and are not limited to
CRM, web sites, IVAs, e-mail, social media, Remote Engagement and
Search Engine Marketing. Other examples to be identified based on
business/customer needs and prioritized according to the identified
customer experience journeys.
- Identify and run experiments with capabilities team to
pilot/scale future digital marketing capabilities.
- Leads planning across multiple internal business partners
including medical, commercial, access, and engaging with multiple
customers including HCP and consumer.
- Contributes to continuous improvement of engagement, channel,
content and analytic planning frameworks and tactical templates to
use across this and other engagement teams.
- Leads and coordinates regular insights and metrics discussions
with business partners in partnership with the BI&A team to
ensure frequent optimization of the engagement, content and channel
plans.
- Serves as a dedicated digital engagement lead for a regional or
local business partner (e.g., brand and/or medical/R&D), their
associated digital/media agencies and leads cross-functional matrix
teams to enable seamless execution of business strategy and lead
execution of digital campaigns/tactics.
- Collaborates with business leads and WCE counterparts (e.g.,
sales, meetings partners) on channel-agnostic campaign/tactic
strategy and provides input on the development of functional
plans.
- Collaborates with BI&A to ensure KPI identification,
measurement plans and optimization of digital programs.
- Coordinates with Capabilities, Content Agency, and rest of WCE
teams on the following activities:
- Prioritization of campaigns and tactics
- Definition of campaign/tactic success (e.g. development of
metrics plan)
- Evaluation and optimization of tactics
- Driving tactical plan to accomplish KPI and business
objectives. Qualifications:
- Bachelor's degree required; MBA preferred.
- Minimum 8+ years' experience in digital / omnichannel marketing
leadership, including marketing/customer engagement strategy,
brand/business planning, analytics, multi-channel (digital and
non-digital) marketing operations and campaign/tactic
execution/management.
- Neuroscience therapeutic area experience highly preferred. If
you come across a role that intrigues you but doesn't perfectly
line up with your resume, we encourage you to apply anyway. You
could be one step away from work that will transform your life and
career. Uniquely Interesting Work, Life-changing CareersWith a
single vision as inspiring as Transforming patients' lives through
science--- , every BMS employee plays an integral role in work that
goes far beyond ordinary. Each of us is empowered to apply our
individual talents and unique perspectives in an inclusive culture,
promoting diversity in clinical trials, while our shared values of
passion, innovation, urgency, accountability, inclusion and
integrity bring out the highest potential of each of our
colleagues.On-site Protocol BMS has a diverse occupancy structure
that determines where an employee is required to conduct their
work. This structure includes site-essential, site-by-design,
field-based and remote-by-design jobs. The occupancy type that you
are assigned is determined by the nature and responsibilities of
your role: Site-essential roles require 100% of shifts onsite at
your assigned facility. Site-by-design roles may be eligible for a
hybrid work model with at least 50% onsite at your assigned
facility. For these roles, onsite presence is considered an
essential job function and is critical to collaboration,
innovation, productivity, and a positive Company culture. For
field-based and remote-by-design roles the ability to physically
travel to visit customers, patients or business partners and to
attend meetings on behalf of BMS as directed is an essential job
function. BMS is dedicated to ensuring that people with
disabilities can excel through a transparent recruitment process,
reasonable workplace accommodations/adjustments and ongoing support
in their roles. Applicants can request a reasonable workplace
accommodation/adjustment prior to accepting a job offer. If you
require reasonable accommodations/adjustments in completing this
application, or in any part of the recruitment process, direct your
inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/
eeo -accessibility to access our complete Equal Employment
Opportunity statement. BMS cares about your well-being and the
well-being of our staff, customers, patients, and communities. As a
result, the Company strongly recommends that all employees be fully
vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest
and conviction records, pursuant to applicable laws in your
area.Any data processed in connection with role applications will
be treated in accordance with applicable data privacy policies and
regulations.
Keywords: Disability Solutions, Trenton , Director, Omnichannel Strategist- Neuroscience, Executive , Princeton, New Jersey
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