Senior Brand Manager, Contact Lenses

Company: Bausch Health
Location: Bridgewater
Posted on: February 25, 2021

Job Description:

Career Opportunities: Senior Brand Manager, Contact Lenses (3034) Requisition ID--3034-----Posted--01/13/2021-----US Marketing-----Vision Care-----US - Bridgewater, NJ Bausch Health Companies Inc. (NYSE/TSX: BHC) is a global company that develops, manufactures and markets a range of pharmaceutical, medical device and over-the-counter products, primarily in the therapeutic areas of eye health, gastroenterology and dermatology. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world. Our approximately 21,000 employees are united around our mission of improving people's lives with our health care products, and we manufacture and market health care products directly or indirectly in approximately 100 countries.-- Bausch + Lomb is one of the best-known and respected healthcare brands in the world, offering the widest and finest range of health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products. The company is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world - from the moment of birth through every phase of life. Our mission is simple yet powerful: Helping you see better to live better. Responsibilities

• Develop annual operating plans, delivery of topline sales and development of revenue and expense forecasts.
• Responsible for aligning US marketing and sales teams accordingly to achieve revenue and profit goals.
• Lead development and execution of marketing strategies and initiatives, both direct to consumer and to eye care practitioners including advertising, promotion, pricing, public relations.
• Recommend appropriate marketing and communications mix to achieve business goals.
• Develop and execute new product launch strategies and plans for product and commercial initiatives.
• Identify and turn consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business.
• Conduct in-depth analysis of product line sales and consumption performance and recommend appropriate actions to refine marketing plans.
• Oversee effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices.
• Work directly with R&D and Operations to qualify and launch new product initiatives to enhance product appeal to practitioners and consumers.
• Lead cross-functional teams in support of key initiatives, inclusive of customer marketing, market research, commercial strategy and insights, finance, operations, human resources, global franchise, R&D, and customer service. Qualifications
  • 5+ years of consumer health, consumer packaged goods, vision care, medical device and/or pharmaceutical marketing experience required.
  • Demonstrated evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan.
  • Strong P&L experience required.
  • Strong interdependent partnerships, collaboration, influence and negotiation skills are required.
  • Ability to lead cross-functional teams and work in cross-functional team-based culture is a must.
  • Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required.
  • Ability to deliver presentations to Sr. management We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes: This position may be available in the following location(s): US - Bridgewater, NJ
    
    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
    
    Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
    
    To learn more please read--Bausch Health's Job Offer Fraud Statement .

Keywords: Bausch Health, Trenton , Senior Brand Manager, Contact Lenses, Accounting, Auditing , Bridgewater, New Jersey