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Strategic Retirement Marketing Manager

Company: Ascensus
Location: Trenton
Posted on: October 17, 2020

Job Description:

The Strategic Retirement Marketing Manager will help drive and support the growth of the Retirement Plans organization, including new institutional opportunities. S/he will be responsible for supporting and managing differentiating marketing strategies for innovative programs and product marketing efforts, communications, point of sale positioning and messaging, demand generation, client loyalty and client experience. This position will report to the Head of Retirement Plans Marketing.Success in this role will demand:Deep understand the retirement business and its clients
Thinking strategically and creatively
Plan effectively with great forethought and attention to detail
Consulting and influencing stakeholders and leaders of the business

The Strategic Retirement Marketing Manager assumes responsibility for the strategic and tactical support and implementation of higher-profile marketing and thought leadership programs. The role will be closely tied to efforts driving sales and retention results.The ideal candidate should offer recent retirement plans or financial service experience working with distribution channels, decision makers, and/or investors. If you re a quick study, have a unique and contemporary marketing skill set, and appreciate the excitement of a highly dynamic environment, we d love to talk.RolesSupport or lead marketing efforts to ensure our narrative and positioning is compelling, differentiated, and targeted to its intended audience; develop creative and/or strategic briefs to help outline and communicate project strategies and marketplace messaging.
Support new institutional opportunities and endeavors, including related proposal, project management and/or communications support.
Develop go-to-market strategies in support of product development efforts and/or marketing campaigns, including thoughtful ways to influence sales, purchasing behavior, and participant investing behavior.
Represent marketing, collaborate with product managers and other centers of excellence marketing teams (agency, digital, analytics, and brand teams) to build the brand and deliver measurable business value.
Create and share actionable market and consumer insights with appropriate cross functional teams in support of sales priorities, product development and marketing programs.
Organize, update, and communicate PSG departmental roadmap and trimester calendar for the division; ensure information is up to date, populated with new initiatives, and remains a reliable source of truth to communicate ongoing deliverables.
Develop and maintain Retirement Plans business analytics dashboard that consolidates key performance indicators and results for select marketing programs and social media events.
Support client experience efforts both administrative and promotional
PowerPoint proficiency a plus
Assist with other tasks and projects as assigned

Experience, Skills, Knowledge Requirements BS Degree in Marketing or related field or work equivalent required
Strong background in marketing: a minimum of 7-10 years experience, with a minimum of 5 years in financial services, ideally with a strong concentration in retirement products and services
Ability to think both strategically and tactically in consideration of a multi-faceted distribution model, with a proactive mindset and strong sense of urgency.
Strong communications and presentation skills dynamic, creative, persuasive and succinct
Strong business sense and attention to detail particularly regarding program logistics and budget considerations
Ability to work within a team effectively; willingness to partner and develop strong relationships with other disciplines within the company with a goal of creating integrated, comprehensive programs
Wide range of expertise regarding industry and competitive landscape, regulatory environment, client interaction, marketing programs, tools and media as well as appropriate cost and delivery methods
Ability to set marketing agendas consistent with company growth objectives
Delivery of strategic plan consistent with Ascensus I-Client philosophy


Ascensus is a place to have a career, not just a job. As the largest US independent retirement and college savings services provider, we put our focus on people. Our culture is guided by sound principles, is committed to high standards, operates with transparency, and welcomes diversity. When you join our team, you get to go to work every day knowing that you help over 10 million Americans save for retirement and college.

Ascensus provides equal employment opportunities to all associates and applicants for employment without regard to ancestry, race, color, religion, sex, (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, national origin, age, physical or mental disability, medical condition (including cancer and genetic characteristics), marital status, military or veteran status, genetic information, sexual orientation, criminal conviction record or any other protected category in accordance with applicable federal, state, or local laws ( Protected Status ).

Keywords: Ascensus, Trenton , Strategic Retirement Marketing Manager, Advertising , Trenton, New Jersey

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