Senior Program Manager, Marketing Data Platforms

Company: Patelco Credit Union
Location: Princeton
Posted on: February 25, 2021

Job Description:

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us. Examine the world and bring it to others. Senior Program Manager, Marketing Data Platforms in PRINCETON , New Jersey Job Description: The Customer Data team is seeking a Senior Program Manager to manage, execute and support automated email campaigns to drive engagement and retention for Dow Jones' Professional Membership products, Professional Information Business, and Live Journalism support. Reporting to the Sr. Director, Marketing Data Platforms, in the Customer Data SET group, you will work closely with the internal marketing teams to create targeted segments, build triggered campaigns, and analyze campaign performance. In addition, the Senior Program Manager will manage the B2B data, segmentation, app integrations and data compliance. You Will: Manageme the marketing campaign execution process and platform in support of Dow Jones' Professional Membership products, Professional Information Business and events, including but not limited to: gathering requests and requirements for all outgoing campaigns; analyzing requirements for campaign execution; maintaining a monthly queue of requests; quality assurance of campaigns; executing and launching final product Manage databases containing customer and prospect data. Create strategy for data management, segmentation, normalization, and cleansing. Maintain data and compliance regulations between platforms and campaigns. Drive vision for campaign systems, databases and measurement. Manage app integrations between marketing, webinar and nurture platforms within Oracle Eloqua. Prepare coded emails for deployment, including but not limited to: basic email HTML knowledge, updating or editing existing HTML; solving for rendering issues across multiple email clients. Target list segmentation for campaign outreach, including but not limited to: analyzing list requests to filter data; utilizing provided lists from teams; applying appropriate suppressions. Develop campaign canvases for deployment and execution via Oracle Eloqua. Enforce legal, privacy and compliance regulations related to data management and email deployment. Track, measure and report against all goals and KPIs. Creation and analysis of campaign reports via Oracle Eloqua and Tableau for presentation to internal stakeholders. Provide constructive data-driven feedback to Marketing on campaign effectiveness and areas for optimization. Provide leadership to internal and external teams by setting clear expectations and direction, delegating tasks and fostering collaboration across business units You Have: 5+ years experience in marketing, marketing automation or operations preferred Experience managing a team Understanding of CRM management and data manipulation required Proficient knowledge of HTML, specific to email, is required Attention to detail and proficient QA abilities is required Email vendor experience is a plus (Such as Oracle Eloqua or Salesforce Marketing Cloud) Quick problem solving skills to address roadblocks and production issues required High comfort level with data management and analysis Preferred Qualifications: Knowledge of product/event marketing and campaign management strongly preferred Knowledge of SQL strongly preferred Event Management Operations experience is a plus (Such as Cvent, Certain) Project management skills to collect, analyze and implement all requirements within tight timelines preferred Analytical mindset, analytics and reporting experience a plus Knowledge of Tableau or BI tools preferred Dow Jones , Making Careers Newsworthy All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets . Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put "Reasonable Accommodation" in the subject line. Business Area: TECHNOLOGY - DATA SET/AD TECH Job Category: IT Development Group About Us Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put "Reasonable Accommodation" in the subject line.

Keywords: Patelco Credit Union, Trenton , Senior Program Manager, Marketing Data Platforms, Advertising , Princeton, New Jersey