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Global Marketing Manager, Assays, APOC

Company: Abbott Laboratories
Location: Princeton
Posted on: February 25, 2021

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countriesJOB DESCRIPTION:Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:Abbott Point of Care is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective.-- Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry's most comprehensive menu of tests in a single, with-patient platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, and cardiac markers. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.--Our location in Princeton, NJ currently has an opportunity for a Global Marketing Manager of Assays. The Global Marketing Manager of Assays will lead and manage the commercial activities for Abbott Point of Care's exciting new diagnostic tests. They will manage a team of marketers, oversee a portfolio of new tests in development, implement best practices for commercial development, build a strong commercial foundation. They will also develop and manage international launch plans for Abbott's novel diagnostic tests.This person will work closely with the geographic area marketers to understand international needs, ensure product offering meets needs for all geographic areas, prioritize regions to launch products in, build launch tool kits, and work with area managers to ensure commercial success.They will work cross functionally and build strong collaborate relationships with Market Access, Medical Affairs, Regulatory, R&D, Area Marketing, and Sales.This is an excellent position for a manager who seeks to grow a strong career with a leader in diagnostic testing.--The Global Marketing Manager of Assays is responsible for the following activities:
--

  • Develop in depth understanding of the products and competitors to in order to differentiate Point of Care's product offering.
  • Manage product managers to create value proposition, positioning, messaging, and marketing concepts.
  • Work with Market Research to conduct primary and secondary market research to optimize product offering.
  • Manage team (up to 4) in developing core promotional materials, literature, sales aids, support materials and sales training that that effectively communicate products strengths
  • Provide guidance on the development and maintenance of packaging and labelling.
  • Build strong relationship with Medical Affairs to derive publication and speaker strategy.
  • Collaborate with Market Access to understand international pricing and reimbursements for products
  • Work with Finance to create global market forecast
  • Collaborate with Compliance and Regulatory to ensure marketing materials are within limits of allowable content.
  • Possess strong project management skills, with proven ability to clearly define objectives, priorities. Develop project plan and manage to deadlines.
  • Have an innate ability to manage and lead a team, manage timelines, coach and mentor product managers, and procure the optimal output in a timely fashion.
  • Institute best practices for marketing
  • Prepare polished slides and present in executive level meetings as required
  • Build strong coalition of area marketers to understand international needs and support regions.
  • Interface with consultants, marketing research firms, ad agencies, other vendors, and customers.EXPERIENCE REQUIRED:
    • Minimum of 9 years of experience in healthcare marketing is needed with background in pharmaceuticals, diagnostics or devices.
    • Experience with managing a team and leadership is required.
    • Exceptional marketing capabilities, problem solving skills and attention to detail.
    • Excellent oral and written communication skills (including presentation and listening skills with senior level staff).
    • Demonstrated track record of success in global product launches and commercialization PREFERRED EXPERIENCE:
      • Experience with IVD or medical devices preferred but not-- required.
      • Exceptional marketing capabilities, problem solving skills and attention to detail. Excellent oral and written communication skills (including presentation and listening skills with senior level staff).
      • Demonstrated track record of success in global product launches and commercialization
      • Experience managing and coaching a team.
      • Capable of presenting in executive level meetings.
      • Demonstrated analytical skills related to market research, pricing, financial modeling, and identification of key business insights.
      • Positive attitude, confidence, integrity and professionalism. Initiative and self-motivation; strong work ethic; leadership and team orientation; strong proactive interpersonal skills with proven ability to work with others; ability to work in a matrixed environment, strong cross-functional management by
      • Demonstrated ability to market highly technical science. JOB FAMILY:Marketing SupportDIVISION:APOC Point of CareLOCATION:United States > Princeton : 400 College Road EastADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 20 % of the TimeMEDICAL SURVEILLANCE:NoSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Posted 2 Days Ago Full time 30964483 About Us Abbott-- is about the power of health. For more than 125 years,-- Abbott-- has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of-- Abbott-- come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at-- Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer,-- Abbott-- welcomes and encourages diversity in our workforce.

Keywords: Abbott Laboratories, Trenton , Global Marketing Manager, Assays, APOC, Advertising , Princeton, New Jersey

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