Director, Digital Marketing Audience Development

Company: Information Security Media Group (ISMG)
Location: Princeton
Posted on: February 25, 2021

Job Description:

Information Security Media Group is a global education and intelligence company focused on cybersecurity. ISMG offers news, views, research, education/training, and events on the cybersecurity industry's top topics faced by professionals in the space today! With 14 brands, 33 digital media properties, over 250 events annually, and a global audience of over 950,000 subscribers we are providing cybersecurity coverage across a multitude of industries and regions.The Director of Digital Marketing Audience Development will be developing strategies and leading initiatives for the development and engagement of ISMG's subscriber base. The ideal team member would have a strong understanding of the kinds of content that drives traffic and know how to generate demand for our digital portfolio. This position requires a deep understanding of digital analytics and KPI tracking and the ability to develop creative solutions based on current events and trends. This person should be a self-starter that is highly detail oriented, organized and assertive with excellent communication and presentation skills and thrives in a fast-paced and ever-changing environment.Responsibilities* Devise and implement a strategy to grow ISMG's subscriber audience* Target and market ISMG branded content towards relative members of ISMG's existing network and market to* Develop the overall strategies to grow and activate subscribers, as well as increase engagement, to drive consumption of ISMG's branded digital content, educational offers, and events. While also reducing churn and maximizing existing subscriber LTV through organic and paid channels.* Supervise campaign development to drive retention ad engagement across platforms and channels including: email, web, SEO search, partnerships, etc.* Support the development and ensure consistency of overall linear brand strategies.* Liaison with internal teams to deliver against digital content consumption KPIs.* Develop a framework to manage, report and forecast growth and retention metrics on a daily/weekly/monthly basis.* Develop and present analysis and brand decks as needed to internal leadership.* Oversee the efforts of any external partnerships needed for the success of this function.* Think conceptually and strategically, but also be willing to roll up your sleeves and execute on a self-starting basis across the ISMG portfolio of brands.Qualifications* At least a Bachelor's Degree in Marketing, PR, or comparable field.* Minimum of 7-8 years of experience in subscriber or membership based digital businesses with a proven track record of overseeing successful multi-channel CRM programs using email, web, SEO search, social media, third-party partners, and other digital channels.* Expertise within marketing automation/CRM tools with a proven ability to leverage behavioral insights to drive engagement and reduce churn.* Self-starter who thrives in a fast paced, dynamic start-up environment.* Ability to project manage/prioritize multiple projects simultaneously.* Meticulous attention to detail & strong organization skills. * Must be an independent thinker with a solution oriented mindset.* Excellent verbal and written communication skills.* Previous experience in leading marketing campaigns, from strategy to implementation to management of the program.* Proven track record of achieving increased subscriber or audience goals utilizing targeted advertising initiatives.* Understanding of database management and customer relations.* Developing and implementing effective CRM strategies and consumer database marketing.* Developing database segmentation tools and analysis.* Well connected with a high level of understanding in the B2B tech space (cyber space a plus!).Powered by JazzHRRi6wD4ZoXG

Keywords: Information Security Media Group (ISMG), Trenton , Director, Digital Marketing Audience Development, Advertising , Princeton, New Jersey