Director, Digital Marketing Audience Development
Company: Information Security Media Group (ISMG)
Location: Princeton
Posted on: February 25, 2021
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Job Description:
Information Security Media Group is a global education and
intelligence company focused on cybersecurity. ISMG offers news,
views, research, education/training, and events on the
cybersecurity industry's top topics faced by professionals in the
space today! With 14 brands, 33 digital media properties, over 250
events annually, and a global audience of over 950,000 subscribers
we are providing cybersecurity coverage across a multitude of
industries and regions.The Director of Digital Marketing Audience
Development will be developing strategies and leading initiatives
for the development and engagement of ISMG's subscriber base. The
ideal team member would have a strong understanding of the kinds of
content that drives traffic and know how to generate demand for our
digital portfolio. This position requires a deep understanding of
digital analytics and KPI tracking and the ability to develop
creative solutions based on current events and trends. This person
should be a self-starter that is highly detail oriented, organized
and assertive with excellent communication and presentation skills
and thrives in a fast-paced and ever-changing
environment.Responsibilities* Devise and implement a strategy to
grow ISMG's subscriber audience* Target and market ISMG branded
content towards relative members of ISMG's existing network and
market to* Develop the overall strategies to grow and activate
subscribers, as well as increase engagement, to drive consumption
of ISMG's branded digital content, educational offers, and events.
While also reducing churn and maximizing existing subscriber LTV
through organic and paid channels.* Supervise campaign development
to drive retention ad engagement across platforms and channels
including: email, web, SEO search, partnerships, etc.* Support the
development and ensure consistency of overall linear brand
strategies.* Liaison with internal teams to deliver against digital
content consumption KPIs.* Develop a framework to manage, report
and forecast growth and retention metrics on a daily/weekly/monthly
basis.* Develop and present analysis and brand decks as needed to
internal leadership.* Oversee the efforts of any external
partnerships needed for the success of this function.* Think
conceptually and strategically, but also be willing to roll up your
sleeves and execute on a self-starting basis across the ISMG
portfolio of brands.Qualifications* At least a Bachelor's Degree in
Marketing, PR, or comparable field.* Minimum of 7-8 years of
experience in subscriber or membership based digital businesses
with a proven track record of overseeing successful multi-channel
CRM programs using email, web, SEO search, social media,
third-party partners, and other digital channels.* Expertise within
marketing automation/CRM tools with a proven ability to leverage
behavioral insights to drive engagement and reduce churn.*
Self-starter who thrives in a fast paced, dynamic start-up
environment.* Ability to project manage/prioritize multiple
projects simultaneously.* Meticulous attention to detail & strong
organization skills. * Must be an independent thinker with a
solution oriented mindset.* Excellent verbal and written
communication skills.* Previous experience in leading marketing
campaigns, from strategy to implementation to management of the
program.* Proven track record of achieving increased subscriber or
audience goals utilizing targeted advertising initiatives.*
Understanding of database management and customer relations.*
Developing and implementing effective CRM strategies and consumer
database marketing.* Developing database segmentation tools and
analysis.* Well connected with a high level of understanding in the
B2B tech space (cyber space a plus!).Powered by
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Keywords: Information Security Media Group (ISMG), Trenton , Director, Digital Marketing Audience Development, Advertising , Princeton, New Jersey
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