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SPM - Professional/HCP Marketing

Company: Otsuka Pharmaceutical Co.
Location: Princeton
Posted on: November 22, 2021

Job Description:

The Senior Product Manager of HCP Marketing will be responsible for supporting the HCP marketing efforts for the product to various stakeholders This person will be responsible for the day-to-day development and delivery of key brand deliverables and materials (print and digital) to appropriately market the product to HCPs.The core responsibility is leading the existing and future marketing tactical development and cross-functional teams on a daily basis to ensure successful execution in support of strategies fueling brand growth. This individual will work independently and cross functionally internally and with agencies to drive completion of the projects and associated communications to field, on-time and on-budget. This individual will be instrumental in partnering with the sales, omnichannel, digital medical, legal and regulatory teams to approve materials for field sales team.This individual will be an expert on clinical trial data, the nephrology marketplace, and HCP customers. This individual will also contribute market expertise and generate ideas and strategies as result of KOL interactions, sales visits, etc.Position reports to the Associate Director of HCP MarketingQualifications:Individual should have experience in marketing to HCPs via personal and non-personal promotion. A proven track record that demonstrates breadth and depth across required competencies and achievement of performance objectives. This individual should be a team player with strong analytical, interpersonal, and communication skills.Experience with the development and execution of HCP marketing materials is required.Experience with specialty pharmacy distribution experience is preferred.Sales experience is preferredStrong leadership is required to contribute to execution of key deliverables.Demonstrated success working with cross-functional teams; e.g., Sales, Medical Strategy, Market Research, Learning and Development/Sales Training, and Review Committees, Payer and Digital marketing is preferred.Project management and finance experience is a plus.

  • Responsible for working to bring the brand strategic vision to life for HCP execution through tactical execution and managing corresponding budget
  • Manage the PRC process for submissions of material in concert with their creative agencies
  • Ensures all marketing activities under direction meet all state, federal, industry and corporate compliance standards
  • Collaborates and shares insight with learning and development, legal, trade amongst othersRequired:
    • BA/BS and 2-4 years of healthcare marketing experience or related experience
    • Strong teamwork, collaboration and communication skills
    • Experience with external partners such as KOLs and advocacy groups
    • Strong budget management experience including P&L management
    • Demonstrated ability to manage external agencies and vendorsPreferred:
      • Experience/knowledge of nephrology market
      • Experience working on a product/s with a specialty pharmacy distribution
      • Sales and/or sales training experience
      • MBA and/or advanced degree in marketingCome discover more about Otsuka and our benefit offerings; This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.Statement Regarding Job Recruiting Fraud ScamsJob postings, job offers, or introductions to enter into a business relationship with Otsuka through a third-party vendor may be unauthorized. Avoid being the subject of a scam by dealing only directly with Otsuka through its official Otsuka Career website . Any authorized third-party vendor job boards should redirect any inquiry to this Otsuka Career website.

Keywords: Otsuka Pharmaceutical Co., Trenton , SPM - Professional/HCP Marketing, Advertising , Princeton, New Jersey

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