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Marketing Program Manager

Company: NRG Energy, Inc.
Location: Princeton
Posted on: November 22, 2021

Job Description:

At NRG, we're bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy. Job Summary: NRG is currently piloting and preparing to scale a residential clean energy product. This initiative supports NRG's larger ambitions to become more customer-focused and transition from a retail commodity provider to a residential power and home services company. The team is seeking an experienced marketing professional to help grow this business, from early campaign development and testing to scaled marketing operations. This is a unique role with a high degree of accountability and opportunity to help shape the future of NRG residential power services. The role may also include integration of other emerging residential power services opportunities down the road. The marketing manager will work as part of a high-caliber, cross-functional team using Agile methodology that interacts daily with the team scrum master and frequently, with a broader set of NRG stakeholders and subject matter experts. The role requires a high degree of collaboration and a partnership approach with other teams across the organization in developing strategy and approach. Essential Duties/Responsibilities: * Develops data-driven marketing strategy, using internal and external data to inform segmentation and messaging strategy * Plans near-term and medium-term marketing campaign roadmap with clear testing plan and rationale for prioritization * Coordinates with external marketing agency for development/deployment of marketing campaigns (including DM, mail, etc.) and coordinates with digital and agency to refine paid search/social strategy and plan; liaises with internal stakeholders for approvals * Analyzes campaign effectiveness, communicates key insights and takeaways, and makes recommendations to adjust the campaign plan * Builds a repeatable marketing strategy playbook to be used in other geographies as project expands * Oversees creative of all marketing program creative assets such as customer lifecycle communications, print collateral, emails, etc. * Provides strategic input to the data team for creation of customer target lists and propensity model * Partners with PR/Comms team in support of integrated MarComms strategy * Understands agile ways of working and participates in and prepares for various sprint ceremonies (planning/review/retrospective) Working Conditions: * Ideally based near Princeton or Philadelphia offices * Some overtime required as special projects arise * Hybrid worker segmentation 1-2 days per week in office; may be negotiable * Some travel may be required Minimum Requirements: * Bachelor's degree * 6-8 years of experience in marketing, advertising, account planning, brand management or related field * Significant experience with the following marketing channels: Paid Social, Paid Search, Email, Direct Mail * Familiarity with key metrics for each channel, tracking and analyzing KPIs * Comfortable with test-and-learn, adaptive approach to marketing Preferred Qualifications: * Experience with Agile ways of working (iterative, fast-paced, MVP-driven approach) * Start-up and/or energy industry experience * Experience working in or managing a marketing agency * Experience bringing a new product or service to market * Ability to interact and coordinate across an organization, including with leaders * Ability to present to management and executive teams Additional Knowledge, Skills and Abilities: * Ability to handle ambiguity and comfort in defining appropriate direction for role and product offering * Experience with using data to target customers and personalize messages * Experience with GTM approach for rolling out a new product / new program and/or experience in startup environment * Experience managing and leading marketing strategy for a product or service, including directing others, coordinating with multiple stakeholders * Ability to multitask and work successfully in a matrix organization with competing priorities #LI-DL #CB-DL NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability EEO is the Law Poster (The poster can be found at Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Human Resources

Keywords: NRG Energy, Inc., Trenton , Marketing Program Manager, Advertising , Princeton, New Jersey

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