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Associate Trade Marketing Manager

Company: World Finer Foods
Location: Dayton
Posted on: January 16, 2022

Job Description:

Company: - - - - - - - - - - - - - - - - - -World Finer Foods
Title Description: - - - - - - -Associate Trade Marketing Manager
Location: - - - - - - - - - - - - - - - - - - -Headquarters: -New York/New Jersey
Posting Date: - - - - - - - - - - - - -December 2021
Classification: - - - - - - - - - - - -Full time, exempt

Associate Trade Marketing Manager

The Associate Trade Marketing Manager reports to the Sr. Manager of Trade Marketing and is a key contributor to sales planning and trade-marketing activities across all brands in our portfolio. -This is a strategic and tactical position that plays an integral role on the Trade Marketing team. This is a role for someone who is analytical, action-oriented, and is able to work well with cross-functional teams.

Company Overview:

World Finer Foods is a leading specialty food company in the US with market leadership in several categories. Founded in 1948, today the company is privately held, and headquartered in New Jersey with approximately 100 employees. As a founding member of the Specialty Food Association, WFF has been at the forefront of food and beverage trends over the last 70 years and built up several brands from around the world.

Trade Marketing at World Finer Foods:

The Trade Marketing team is responsible for the management of the promotional budget of our brand portfolio. -Working collaboratively with the sales and marketing teams, we help develop the annual sales plans and promotional guidelines. -Our goal is to increase awareness of our brands by driving trial, distribution, and sales. -The team also leverages category and consumer insights to develop compelling fact-based selling stories.

Position Responsibilities and Capabilities:

Trade Marketing Activation
Assist with annual plan development and calendar of promotional activities by Brand and Category
o - -Analyze competitive promotional pricing and pricing activity in line with programming requirements and to ensure they are within Brand pricing guardrails.
o - -Highlight Financial and non-financial success metrics based on previous performance, along with suggested program improvements.
o - -Track, analyze and report on promotional activities performed, level of spending by promo by customer by channel, evaluating key program results, leveraging cross-functional teams as needed.
- - - - - - - -Advancing Category Initiatives through Analytics
o - -Proactively uncover opportunities through tracking robust analytics of the category, consumer, shopper, market, and customer information.
o - -Develop fact-based recommendations, selling tools and presentations.
o - -Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
o - -Knowledge of the grocery landscape will help you deliver category management insights that drive results.
- - - - - - - -Be an expert on data - Syndicated Data, Internal Sales Data, etc
o - -Ownership of performance reporting and scorecarding
- - - - - - - -Collaborating While Managing Projects
o - -Work closely with sales and cross-functional teams to implement shopper and category insights.
o - -Driving strong alignment and partnerships internally will help you aim for excellence every day.

Qualifications :
- - - - - - - -Bachelor's Degree in Business
- - - - - - - -2 - 3 years of experience (prior experience in trade marketing or category management preferred)
- - - - - - - -Excellent organizational skills- self-starter and ability to meet deadlines and balance competing priorities
- - - - - - - -Excellent analytical skills and attention to detail
- - - - - - - -Excellent written and verbal communication skills
- - - - - - - -Ability to synthesize data and form rational conclusions

Keywords: World Finer Foods, Trenton , Associate Trade Marketing Manager, Advertising , Dayton, New Jersey

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