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Laurea Restaurant Marketing Manager

Company: Hyatt Regency - Princeton
Location: Princeton
Posted on: May 14, 2022

Job Description:

This is the job description for Laurea Restaurant Marketing Manager.

Department: Sales
Company: Dimension Hospitality
Reports To: Director of Sales
Supervises: N/A

Job Purpose: Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization or departments within hotel in order to attract potential customers and retain existing ones. Daily tasks include leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

Job Responsibilities:
1. Intimate understanding of traditional and emerging marketing channels
2. Develop and training Media communication plan
3. During incidents: Partner with GM and Dir of Sales to communicate with media
4. Ability to think creatively and innovatively
5. Budget-management skills and proficiency
6. Professional judgment and discretionary skills
7. Analytical skills to forecast and identify trends and challenges in the market
8. Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
9. Hand on working knowledge in creating multi media presentations, posters, signage and other collateral
10. Coordinate and participate in target market trade shows and sales blitzes.
11. Maintain good rapport with local civic groups and companies.
12. In-depth working knowledge of social medial platforms
13. Other duties as assigned.

Job Skills:
1. Computer skills to include word processing, spreadsheet, and familiarity with brand specific property Management System(s).
2. Ability to exercise excellent presentation, organization, time management and listening skills.
3. Ability to use analytical skills for measuring business potential and value to the hotel.
4. Excellent oral and written communication skills
5. Ability to represent hotel in professional manner to media
6. Excellent working knowledge in MAC/ Apple Computers and IOS operating system and Photos editing software

Job Qualifications:
Education: Bachelor's Degree (associates degree considered) in Marketing, Communication, Business, or a related field.
Experience: Minimum 2 years hotel marketing experience or the equivalent amount of industry experience; OR, equivalent combination of education and work experience.
Licenses/Certifications: N/A

Management Activities:
X Determine the techniques to be used
X Plan and control the budget

Physical Requirements and working conditions:
Ability to speak and hear in English. Close and distance vision. Frequent sitting and some walking and standing. Frequently lifts/carries up to 25 lbs. Continual use of manual dexterity and gross motor skills with frequent use of
bi-manual dexterity and fine motor skills. Continually works in normal office conditions and in close proximity to others.
Additional physical, visual & working conditions:
X Stand for long periods of time
X Walk extended distances
X Lift/carry 6-25 lbs.
X Able to work overtime and irregular hours

While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from particular jobs when business need dictates.

Keywords: Hyatt Regency - Princeton, Trenton , Laurea Restaurant Marketing Manager, Advertising , Princeton, New Jersey

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