Digital Marketing Paid Social (PPC) Strategist (Remote)
Company: Logical Media Group
Location: Dayton
Posted on: May 15, 2022
|
|
Job Description:
The Paid Media Strategist will be responsible for various
digital marketing activities, primarily focused on Paid Search and
Paid Social Advertising. The role may also involve Programmatic
Display and other third-party social platforms. This will include
site research, keyword research, campaign development,
optimization, and performance analysis for our clients. Successful
candidates will be passionate about paid media, teaching others,
and enjoy juggling multiple clients. Requirements Client
Deliverables and Communication Lead, maintain, and continuously
optimize client accounts Demonstrate a deep understanding of
clients--- goals and business objectives Create decks to report on
campaign performance Effectively present to clients via in-person,
video, and/or call regarding strategy and optimizations Provide
internal and external reporting with regards to the status of a
project and how the client and company goals are being met Identify
additional growth opportunities in other marketing channels
Develop, implement, and manage paid search, paid social, and
display marketing strategies for a variety of clients Use campaign
data to recommend and implement optimizations to improve overall
campaign performance. Data Analysis and Optimization Extract
insight from campaign data, identify relevant trends, and provide
well developed proactive recommendations to enhance and exceed
overall client search marketing goals and objectives Use Google,
Bing, and Social Search Marketing tools (Facebook, LinkedIn,
Twitter, Pinterest) as well as additional 3rd party software
(Marin) to develop new campaigns and edit existing ones to ensure
ROI for all clients Continuously manage and adjust campaign budget
allocation Exhibit clear understanding of overall client messaging
and develop search marketing creative, including but not limited to
keyword generation, text ad copy creation, and landing page
copywriting Research Market Trends Stay up-to-date on and advise
clients of the latest trends in online search marketing
Requirements Bachelors Degree 3 years of Paid Media (search and
social) experience at a digital marketing agency Benefits Logical
Benefits Medical, Dental, Vision, Short-Term Disability, and Life
insurance 401(k) plus match, to help plan for your future Paid time
off (starting at 15 days), plus paid holidays, paid sick days, and
paid personal days. Flexible Fridays Option to work completely
remote Access to senior management and mentoring opportunities
Optional COVID safe company gatherings Logical is an Equal
Opportunity Employer. We strongly encourage candidates of all
different backgrounds and identities to apply. Each new hire is an
opportunity for us to bring in a different perspective, and we are
always eager to further diversify our company.
Keywords: Logical Media Group, Trenton , Digital Marketing Paid Social (PPC) Strategist (Remote), Advertising , Dayton, New Jersey
Click
here to apply!
|