Digital Marketing Specialist

Company: American CyberSystems, Inc.
Location: Princeton
Posted on: May 16, 2022

Job Description:

Digital Marketing Specialist
Location: Princeton Pike, NJ
Duration: 6 Months

Hybrid work opportunity. Ability to work in the office two days a week is preferred. 6 months to start and extendable thereafter.

Top Skills:

1) Experience leading HCP digital engagement, channel and analytics activities
2) Background working with content and capabilities in the development of field communication tools (IVA, Field Triggered Emails, etc.)
3) Matrix collaboration experience including Production, Brand, Omni-Channel Capabilities, Analytics and management of external digital agency partners
4) Champion and manage digital materials through the Legal/Medical/Regulatory (LMR) review process

Engagement Specialist

In this role, you will be responsible for the management and execution of omni-channel engagement plans to support several brands. You will serve as a dedicated engagement point-of-contact for an immunology/cardiovascular brand reporting into the Associate Director, Engagement. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital agencies and production partners. Candidates for this position should have experience in HCP digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Engagement Planning & Production team, which sits within the broader Worldwide Customer Capabilities group.

Responsibilities:
* Drive & own execution of the engagement plan for the Brand
* Contribute HCP engagement recommendations based upon customer insights and brand strategy
* This position will focus on HCP customers and the content and capabilities in the development of field communication tools
* Draft and deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
* Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., IVA, Field-Trigger e-mails, etc.)
* Submit programs as the Project Champion within the Veeva Vault system.
* Partner with digital agency partners and Production team to define project scope, costs, timelines, and deliverables
* Lead pull-through of digital tactics and programs that drive business impact
* Collaborates with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
* Drives innovation by partnering with Brands, external partners and capability leads to develop innovative new HCP digital tactics
* Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
* Demonstrated digital and HCP program experience
* Demonstrated ability to track and manage annual digital program and budgets
* Hybrid work opportunity. Ability to work in the office two days a week is preferred.
* Business travel may be required, up to 10%

Qualifications:
* Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
* Experience in pharmaceutical digital marketing is required
* Experience leading digital engagement, channel and analytics activities
* Proven ability in managing digital agencies, vendors, and cross-functional support teams
* Demonstrated ability to successfully navigate internal MLR review processes
* Product launch and/or Immunology/Cardiovascular experience a plus
* Prior Digital or Media marketing agency experience is a plus
* Strong oral and written communication skills
* Experience with Veeva CRM, Workfront, Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics

Top Skills:

1) Experience leading HCP digital engagement, channel and analytics activities
2) Background working with content and capabilities in the development of field communication tools (IVA, Field Triggered Emails, etc.)
3) Matrix collaboration experience including Production, Brand, Omni-Channel Capabilities, Analytics and management of external digital agency partners
4) Champion and manage digital materials through the Legal/Medical/Regulatory (LMR) review process

Keywords: American CyberSystems, Inc., Trenton , Digital Marketing Specialist, Advertising , Princeton, New Jersey