Marketing Consultant (Strategy & Content Writing)

Company: Collabera
Location: Trenton
Posted on: June 24, 2022

Job Description:

Corporate and Role Context

Collabera engineers the world's best software and experiences. Our purpose is to enhance every life we touch through the power of human-centric technology. We work with 59% of the Fortune 100 companies to deliver innovation at the intersection of software engineering and human experiences. Headquartered in Basking Ridge, N.J., Collabera has more than 17,000 professionals across 10 countries, 60 offices, and 3 global delivery centers.

At Collabera, we care about the impact of our work. Our initiatives are designed to enhance the quality of life for people, support our communities, and engineer a sustainable future for the planet. We enable a culture that unifies diverse ideas and innovates for everyone's future. Our work and culture are designed to drive diversity in everything we do.

Company Positioning

Collabera is at the forefront of fulfilling the digital promise. We are engineering the next age of business with intelligent digital solutions. If the idea of disruptive technology excites you, if you are passionate about creating impact with AI, ML, and Cloud-based solutions, then we want you on our team. Consistently recognized as one of the best companies to work for, we offer global job opportunities and career advancement support at every stage of your career.

The Purpose, Role Definition, and Requirements: The WHY and WHAT for a Marketing Transformation Consultant

Location: East Coast, North America

We are currently seeking a transformation program consulting to drive multiple marketing change initiatives within our corporate marketing team.

This position will support a brand re-fresh initiative, content development for internal and external marketing assets, internal and external website refresh, space brand refresh, etc.

Support the Brand Strategy and Identity Design team. This includes work on brand identity/guidelines, design, and limited production of core assets for marketing and management of change

Support Client Communications related to brand refresh.

Support Internal Brand Activation project (including events, communications, etc.)

Support Training refresh in line with new brand narrative and guidelines

Contribute to the writing of multiple internal communications assets (e.g., newsletters, messaging, explainer videos, web content, etc.)

Support external brand activation. This includes External brand campaign production; Website refresh projects, external public relations, and communications, Social Media, brand tracking, etc. --- Support Physical Space Brand Activation. This includes: office asset audit, refresh planning,

production, and installation of all refreshed brand assets across 20 North American office locations.

Desired Education and Experience

Background in supporting complex marketing projects similar to those described above.

Excellent writing and storytelling skills. MUST be able to write compelling communications and content. (If you don't love to read, this might not be the right role for you.)

Flexibility is key. Must have demonstrated an ability to adapt to complex and emerging situations and environments.

Should have some demonstrated experience with project management (formal is preferred, but the information is OK too). This includes working at pace to achieve milestones and deliverables on time, reporting, and project communications (e.g., status, etc.).

Must be curious, and interested (and interesting) to successfully bring new perspectives to the team.

Must be willing to work across an internal and external team comprised of representatives from different business groups and partner companies.

This brand refresh program is complex, high-impact, and evolving. The successful candidate will be able to work under pressure and demonstrate flexibility, creativity, and good humor as the program progresses.

Must demonstrate a background of strong story-telling. This can be demonstrated via prior experience in creative writing, journalism, history, anthropology, marketing, corporate communications, etc. Writing samples will be required (but please be careful not to violate any confidentiality covenant).

This position will provide support for multiple projects within the overall change initiative. The successful candidate will be able to self-manage activities and balance attention across multiple demands.

Should have a Bachelor's degree or applied experience in marketing, communications, media production, journalism, creative writing, etc. Creative MBAs with relevant experience are encouraged to apply.

Experience in consulting, technology, and/or software companies.

Keywords: Collabera, Trenton , Marketing Consultant (Strategy & Content Writing), Advertising , Trenton, New Jersey