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Salesforce Marketing Cloud Manager

Company: Motion Recruitment
Location: Raritan
Posted on: June 25, 2022

Job Description:

Our client, a global medical device, pharmaceuticals, and consumer goods company, is actively looking for a Salesforce Marketing Cloud Manager to join their End User Services team in New Jersey! This role is mostly remote however candidates may need to come onsite once every other month so local candidates are preferred.
***This is a 1 year initial contract with the opportunity to extend or convert***
Salesforce Marketing Cloud (SFMC) provides this company with the ability to send and distribute emails and text messages to the organization in a controlled and measured manner. The EUS team has been using SFMC extensively for its workforce communications for the last 2-3 years and have set up their own instance of it. During 2021 they substantially expanded their use of the platform and executed over 600 messages to 1.5MM recipients.
The Salesforce Marketing Cloud Manager will be responsible for leading Level 1 (Content Curation) and Level 2 (Template and Automation Management) work for the EUS team and will work with the SFMC Engineering Division for Level 3 (SFMC Instance Management) work.
Responsibilities

  • Lead the management of the team's Salesforce Marketing Cloud instance
  • Oversee content standards, data standards, testing process, approval process, success measures and reporting
  • Manage junior resource(s) to execute campaigns to company standards
  • Partner with Change Management team, Service Owners, and Communication teams to create and execute communication campaigns
  • Build journeys to achieve campaign goals
  • Develop AmpScript for more complex personalization and prepare more comprehensive templates including dynamic content and behavioral triggers
  • Test out new features and work through how to implement across campaigns
  • Lead the experimentation of new approaches to increase the impact of messages using A/B testing
  • Partner with development teams to build new API's to further automate the platform
  • Partner with EUS data teams around the preparation of personalization data to develop standard feeds for people hierarchies, interfaces and exclusion data
  • Lead the creation of the service's metrics and reporting and use reports to develop insights to improve service
  • Partner with Translation Service to translate messages into core languages
    Desired Skills & Experience
    • 5+ years' experience with Salesforce Marketing Cloud
    • Experience developing or supporting communication or change management campaigns
    • Experience building technology services
    • Experience building API layers and automations
    • Proven track record of building and learning programming languages such as HTML, CSS, SQL and AmpScript
    • Proficiency in Microsoft Excel in aggregating, summarizing and presenting data
    • Experience with Power BI
    • Experience working in an Agile project environment with globally diverse teams
    • Must have strong communication skills and good business acumen

Keywords: Motion Recruitment, Trenton , Salesforce Marketing Cloud Manager, Advertising , Raritan, New Jersey

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