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Digital Marketing Manager

Company: Geistlich Biomaterials - North America
Location: Princeton
Posted on: August 6, 2022

Job Description:

About Us:Geistlich Pharma North America, Inc., is an affiliate of Geistlich Pharma AG who produces and distributes medical devices and pharmaceuticals for regenerative medicine in Wolhusen and Root, Switzerland. Geistlich Biomaterials continues to lead oral regeneration based upon our history of quality, scientific collaboration and manufacturing excellence. Every Geistlich biomaterial is intentionally designed for a specific application and carefully engineered to preserve its natural structures. Today, our full product portfolio of Bone Substitutes, Membranes and Matrices increase clinical flexibility and expands treatment options in a variety of therapeutic areas.
General Job Requirements

  • Align with Swiss headquarters and North American clinical sciences, sales, and marketing teams in the development of digital and traditional marketing communications strategies
  • Manage the distribution of digital marketing communications (coordinating with external vendors & the marketing team)
  • Oversee e-commerce and social platforms which enhance customer experience and engagement with Geistlich Biomaterials
  • Participate in and lead relevant projects on an ad hoc basis.
    Job Specific
    Digital & Traditional Marketing Communications
    • Develop, implement and evaluate/review digital messaging and related projects that align with corporate objectives
    • Drive SEO efforts across multiple platforms
    • Lead Multi-Channel Marketing efforts
    • Manage external communications
    • Support brand and marketing team projects
    • Vendor Management
      Distribution Channels -
      • Enhance e-commerce platforms to maximize customer digital engagement and ensure effective transactions
      • Develop and manage new distribution channels, including Amazon
        Monitoring and reporting activities
        • Assist with the development of the annual marketing plan and marketing budget
        • Monitor, review and report on all marketing activities and results, content distribution and expenses
        • Develop and conduct market research to assess customer needs
          Education / Foundation
          • Attend and support tradeshows and events that drive customer engagement
          • Drive Foundation messaging through distribution channels
          • Support Foundation Symposia
            Leadership -
            • Drive corporate initiatives in distribution of content
            • Enhance organizational IQ of social media and multi-channel marketing
            • Support in the recruitment and selection of new marketing or other Geistlich positions
              Quality/Compliance related
              • Ensure Sunshine Act compliance
                Applicant Requirements
                • BS/BA degree, preferably in Business and/or Marketing
                • At least 5 years of digital marketing experience with broad exposure to marketing, event management, educational programming, and/or marketing services
                • MBA desirable

Keywords: Geistlich Biomaterials - North America, Trenton , Digital Marketing Manager, Advertising , Princeton, New Jersey

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