Specialist, Search Engine Marketing
Company: Brother USA
Location: Bridgewater
Posted on: August 6, 2022
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Job Description:
Job Description Let's Grow TogetherOur mission is to live our
---at your side--- promise and simplify and enrich the lives of our
customers, employees, and communities. "At your side" is more than
a slogan to us; it---s the purpose we do our best to fulfill every
day. With a legacy spanning over a century, this is a great place
to launch or expand any career and push the boundaries of what
comes next. We're committed to achieving shared success, and we
provide opportunities for you to develop through experience,
exposure and education. Our people have always leveraged their
unique perspectives to keep us on the right track for a lasting
future. If you want to innovate, learn, and grow with a global
leader that builds products, services, and a company people love,
then we---ll be ---at your side--- every step of the way.Since
1908, Brother has provided customers with new value and
satisfaction by meeting various customer--- needs at home, offices,
and factories worldwide. At Brother, we pride ourselves in being
---At Your Side--- by placing our customer---s first ---
everywhere, every time - and continuing to upgrade our technologies
to deliver value to our customers. Our customer-centric approach
has been the driving force for our growth.The goal of Brother---s
customer-centric team, the Customer Experience Center (CXC), is to
drive digital transformation and marketing excellence throughout
our business. The Search Engine Marketing team, within the Customer
Experience Center, holds a critical position advancing Brother---s
goals of driving business results by creating best-in-class paid
and organic search engine experiences and initiatives.We---re
currently looking for a Search Engine Marketing Specialist for our
diverse and agile team to work on paid search campaigns supporting
multiple product lines and business objectives. You are part of a
team focusing on high-intent customers, delivering measurable
results.DescriptionSEM Program Maintenance Assist building,
managing, maintaining and optimizing paid search and display
campaigns. Including account structure, targeting, keywords, and
extensions Assist managing monthly expenses and costs Maintain and
build relationships with external search agencies Communicate
internal stakeholder needs and goals to the agency Deliver agency
results and issues back to internal stakeholdersAnalysis &
Continuous Improvement Assist preparation of insights and
performance to cross-functional teams at post-mortem and 360
campaign review meetings Conduct monthly analyses and reports on
campaign performance. Communicate results to stakeholders to
demonstrate campaign success and identify areas of opportunity
Conduct testing and analysis to identify opportunities and develop
strategies for maximizing ROISEM Strategy Support Research industry
news/trends, campaign performance tools and overall Price-Per-Click
(PPC) best practices Understand campaign KPIs and how to maximize
results and achieve success through tactical
executionsExperienceMinimum 3 years Experience building, managing,
optimizing and reporting on enterprise size paid search campaigns
Experience with modern bid management strategies, audience
targeting and ad extension types Experience managing and optimizing
Google Shopping campaigns Experience working in both in-house and
agency work settingsLicenses/Certifications Other
Licenses/Certifications Required/Preferred Other Google Adwords
Certification Other Google Analytics
CertificationSoftware/Technical Skills Proficiency Knowledge of
paid search KPIs and how to maximize results and achieve success
through tactical executions Knowledge of SEO best practices and
processes Knowledge of Google Shopping campaigns Knowledge of
tagging, tracking and analytics for paid searchOther
Skills/Knowledge/Abilities Ability to perform paid search reporting
and development of insights Ability to analyze and draw
meaningful/actionable insights from data Ability to build
relationships with internal and external stakeholders Ability to
review and communicate campaign performance regularly through
written summary reports and in-person presentationsThis role will
be a hybrid role. Subject to business needs, employees may work
remotely up to two days per week. Assigned office days will be
determined by managersLI-Hybrid Brother International Corporation
has earned its reputation as a premier provider of home office and
business products, home appliances for the sewing and crafting
enthusiast as well as industrial solutions that revolutionize the
way we live and work. Brother International Corporation is a
wholly-owned subsidiary of Brother Industries Ltd. With worldwide
sales exceeding $6 billion, this global manufacturer was started
more than 100 years ago. Bridgewater, New Jersey is the corporate
headquarters for Brother in the Americas. It has fully integrated
sales, marketing services, manufacturing, research and development
capabilities located in the U.S. In addition to its headquarters,
Brother has facilities in California, Illinois and Tennessee, as
well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and
Mexico. For more information, visit www.brother.com.Brother
International Corporation ("Brother") is an equal opportunity
employer and does not discriminate or make employment decisions on
the basis of race, color, religion, sex, disability, or any other
characteristic protected by applicable state or federal laws. If
you require any physical or other assistance in completing this
application, a reasonable accommodation will be made upon
request.
Keywords: Brother USA, Trenton , Specialist, Search Engine Marketing, Advertising , Bridgewater, New Jersey
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