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Digital Marketing Specialist

Company: The Goodkind Group
Location: Piscataway
Posted on: January 26, 2023

Job Description:

*Key Responsibilities** Multitasks in a fast paced, high volume work environment, pivoting priorities and reconfiguring timelines on a daily basis* supports and demonstrates best practices for e-mail marketing execution and management, as well as for other forms of audience engagement (e-newsletters, community updates, etc)* Keeps current with marketing automation platforms and processes; technical standardization; best practices; and technology and market trends* develops, maintains, and administers professional skills training for select staff users of enterprise marketing automation* Provides program coordination and maintenance* Performs campaign design, development, optimization, operations, and trafficking* Works with internal customers to ensure intake process is followed and project requests include necessary information to execute standalone campaigns or robust marketing automation programs* Manages Technical Activities' daily, weekly, and monthly campaign calendars to ensure optimal collaboration among internal customers, editorial, and list management teams* Performs daily e-mail marketing activities involving campaign initiation, set-up, scheduling, testing, and deployment of one-time, recurring, scheduled, or triggered e-mail campaigns* As needed, creates and selects content for emails, display ads, and newsletters* Creates brand- and privacy- compliant assets* Assists select internal customers (staff) with building e-mail campaigns and list (database) selection* Maintains relevant documentation used by internal support staff, internal customers, and campaign initiators* Conducts testing and ensures quality* Checks daily seed and mini seed tests to assure brand conformance and content quality* Develops and tests supported landing pages (includes quality assurance, ensuring leads are captured through proper forms, and maintaining automated journeys)* Business Analysis and Reporting* Analyzes campaign and display ad program reports generated and identifies key data to drive improvement for existing/new marketing strategies* Creates and maintains e-mail reports or dashboards for analysis of individual and recurring marketing outreaches; conducts A/B testing and provides test results to various internal customers to drive highly-targeted segmentation, delivery and content decisions* Acts as a thought leader for metrics, reporting, analysis and insights providing and implementing improvements to data collection, reporting, and analyses process* Tracks performance metrics and ensures that internal customers get the right insights they need to develop increasingly better-performing campaigns* Business Development and Support* Suggests communications strategies to Technical Activities staff and volunteer leaders* Assists with campaign design, and provides content element recommendations to improve response* Research and development - actively seeks ways that e-mail and user engagement programs can help internal customers meet objectives and solve problems* Maintains customer relationships and identifies ways to further develop existing programs, and/or introduce new strategies of reaching target audiences* Dispenses day-to-day work assignments and training for additional campaign support via a dotted line reporting structure* Occasional travel may be requested, for training/industry currency in addition to supporting team activities or connect with staff/volunteers about our programs and capabilities*Qualifications**Education** Bachelor's degree or equivalent experience Bachelor's degree in Business or Marketing/Communication, Management, Computer Science or other technology field preferred (equivalent experience in lieu of degree will be considered) Req*Work Experience** 4-7 years Minimum years related work experience Req* Must have experience in campaign or email marketing communication administration or analysis, customer/client service, HTML coding, and demonstrated understanding of eCommerce technologies (platforms, recommendation engines, etc.) and key trends (mobile, social, SEO, etc.), list services, CRM or other demographic understanding Req* Experience with Marketing Automation Platforms, preferably Marketo. Requires experience in nurturing leads, performing drip campaigns, and building/measuring marketing campaigns that boost customer retention and enhance the overall customer journey Req* Experience with Smartsheets Pref* Experience with data analytics and visualization tools, such as Tableau Req* Demonstrated experience in these areas a strong plus: Project scheduling, Data analysis, Customer relationship management tools, Web development and graphic design Pref*Skills and Requirements** Demonstrated skills or interst in these areas preferred: Direct marketing, Marketing communication, Email marketing and analysis, Campaign planning, Project management, Process improvement, management, Digital Analytics (Google/Webtrends) Advanced* Working knowledge of global data privacy regulations and required compliance Advanced* Passion for service, a customer focus and an analytical orientation Advanced* Proficiency in desktop applications required: M/S Office Suite, Internet, E-mail, strong Excel skills Advanced* Hand-code and debugging skills with HTML, CSS, Adobe Photoshop (or equivalent); Ability to troubleshoot Advanced* Willingness and ability to learn and apply new tools, technologies, and working strategies Advanced* Knowledge of content creation and launch strategies Advanced* Highly-driven to seek opportunities to improve/optimize internal processes Advanced* Interpersonal Skills: Critical to the success of this position is the ability to collaborate effectively with internal (staff) and external (business unit representatives, volunteers) constituents on goal-oriented projects and tasks Advanced* Experience with virtual collaboration tools helpful (VOIP, web meeting, online communities, etc) Advanced* Ability to work independently with minimal direction Advanced* Experience in scheduling and making timely independent decisions Advanced* Working knowledge of testing tool software and proficiency in marketing automation technology highly desirable Advanced* Knowledge of brand communication and digital marketing Advanced* Sound presentation skills; May be asked to effectively conduct small meetings or training sessions (10 or less). Advanced* Strong oral and written communication skills; Brevity and clarity essential. Must present ideas in a clear, concise, and meaningful fashion. As this is a high contact, client interface role - brief written communications include clear actions, agreements and deliverables; Must be able to effectively communicate in English with staff, and occasionally volunteers, who speak English as first or second language AdvancedJob Type: Full-timePay: $90,000.00 per yearBenefits:* Dental insurance* Health insurance* Paid time off* Vision insuranceSchedule:* 8 hour shift* Monday to FridayEducation:* Bachelor's (Required)Experience:* Digital Marketing: 4 years (Required)* Marketo and Tableau: 2 years (Required)* Email/Campaign Marketing: 2 years (Required)Work Location: Hybrid remote in Piscataway, NJ 08854

Keywords: The Goodkind Group, Trenton , Digital Marketing Specialist, Advertising , Piscataway, New Jersey

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