TrentonRecruiter Since 2001
the smart solution for Trenton jobs

Digital Marketing Specialist

Company: The Goodkind Group
Location: Piscataway
Posted on: January 26, 2023

Job Description:

*Key Responsibilities** Multitasks in a fast paced, high volume work environment, pivoting priorities and reconfiguring timelines on a daily basis* supports and demonstrates best practices for e-mail marketing execution and management, as well as for other forms of audience engagement (e-newsletters, community updates, etc)* Keeps current with marketing automation platforms and processes; technical standardization; best practices; and technology and market trends* develops, maintains, and administers professional skills training for select staff users of enterprise marketing automation* Provides program coordination and maintenance* Performs campaign design, development, optimization, operations, and trafficking* Works with internal customers to ensure intake process is followed and project requests include necessary information to execute standalone campaigns or robust marketing automation programs* Manages Technical Activities' daily, weekly, and monthly campaign calendars to ensure optimal collaboration among internal customers, editorial, and list management teams* Performs daily e-mail marketing activities involving campaign initiation, set-up, scheduling, testing, and deployment of one-time, recurring, scheduled, or triggered e-mail campaigns* As needed, creates and selects content for emails, display ads, and newsletters* Creates brand- and privacy- compliant assets* Assists select internal customers (staff) with building e-mail campaigns and list (database) selection* Maintains relevant documentation used by internal support staff, internal customers, and campaign initiators* Conducts testing and ensures quality* Checks daily seed and mini seed tests to assure brand conformance and content quality* Develops and tests supported landing pages (includes quality assurance, ensuring leads are captured through proper forms, and maintaining automated journeys)* Business Analysis and Reporting* Analyzes campaign and display ad program reports generated and identifies key data to drive improvement for existing/new marketing strategies* Creates and maintains e-mail reports or dashboards for analysis of individual and recurring marketing outreaches; conducts A/B testing and provides test results to various internal customers to drive highly-targeted segmentation, delivery and content decisions* Acts as a thought leader for metrics, reporting, analysis and insights providing and implementing improvements to data collection, reporting, and analyses process* Tracks performance metrics and ensures that internal customers get the right insights they need to develop increasingly better-performing campaigns* Business Development and Support* Suggests communications strategies to Technical Activities staff and volunteer leaders* Assists with campaign design, and provides content element recommendations to improve response* Research and development - actively seeks ways that e-mail and user engagement programs can help internal customers meet objectives and solve problems* Maintains customer relationships and identifies ways to further develop existing programs, and/or introduce new strategies of reaching target audiences* Dispenses day-to-day work assignments and training for additional campaign support via a dotted line reporting structure* Occasional travel may be requested, for training/industry currency in addition to supporting team activities or connect with staff/volunteers about our programs and capabilities*Qualifications**Education** Bachelor's degree or equivalent experience Bachelor's degree in Business or Marketing/Communication, Management, Computer Science or other technology field preferred (equivalent experience in lieu of degree will be considered) Req*Work Experience** 4-7 years Minimum years related work experience Req* Must have experience in campaign or email marketing communication administration or analysis, customer/client service, HTML coding, and demonstrated understanding of eCommerce technologies (platforms, recommendation engines, etc.) and key trends (mobile, social, SEO, etc.), list services, CRM or other demographic understanding Req* Experience with Marketing Automation Platforms, preferably Marketo. Requires experience in nurturing leads, performing drip campaigns, and building/measuring marketing campaigns that boost customer retention and enhance the overall customer journey Req* Experience with Smartsheets Pref* Experience with data analytics and visualization tools, such as Tableau Req* Demonstrated experience in these areas a strong plus: Project scheduling, Data analysis, Customer relationship management tools, Web development and graphic design Pref*Skills and Requirements** Demonstrated skills or interst in these areas preferred: Direct marketing, Marketing communication, Email marketing and analysis, Campaign planning, Project management, Process improvement, management, Digital Analytics (Google/Webtrends) Advanced* Working knowledge of global data privacy regulations and required compliance Advanced* Passion for service, a customer focus and an analytical orientation Advanced* Proficiency in desktop applications required: M/S Office Suite, Internet, E-mail, strong Excel skills Advanced* Hand-code and debugging skills with HTML, CSS, Adobe Photoshop (or equivalent); Ability to troubleshoot Advanced* Willingness and ability to learn and apply new tools, technologies, and working strategies Advanced* Knowledge of content creation and launch strategies Advanced* Highly-driven to seek opportunities to improve/optimize internal processes Advanced* Interpersonal Skills: Critical to the success of this position is the ability to collaborate effectively with internal (staff) and external (business unit representatives, volunteers) constituents on goal-oriented projects and tasks Advanced* Experience with virtual collaboration tools helpful (VOIP, web meeting, online communities, etc) Advanced* Ability to work independently with minimal direction Advanced* Experience in scheduling and making timely independent decisions Advanced* Working knowledge of testing tool software and proficiency in marketing automation technology highly desirable Advanced* Knowledge of brand communication and digital marketing Advanced* Sound presentation skills; May be asked to effectively conduct small meetings or training sessions (10 or less). Advanced* Strong oral and written communication skills; Brevity and clarity essential. Must present ideas in a clear, concise, and meaningful fashion. As this is a high contact, client interface role - brief written communications include clear actions, agreements and deliverables; Must be able to effectively communicate in English with staff, and occasionally volunteers, who speak English as first or second language AdvancedJob Type: Full-timePay: $90,000.00 per yearBenefits:* Dental insurance* Health insurance* Paid time off* Vision insuranceSchedule:* 8 hour shift* Monday to FridayEducation:* Bachelor's (Required)Experience:* Digital Marketing: 4 years (Required)* Marketo and Tableau: 2 years (Required)* Email/Campaign Marketing: 2 years (Required)Work Location: Hybrid remote in Piscataway, NJ 08854

Keywords: The Goodkind Group, Trenton , Digital Marketing Specialist, Advertising , Piscataway, New Jersey

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest New Jersey jobs by following @recnetNJ on Twitter!

Trenton RSS job feeds