Senior Director, Creative Services & Marcom

Company: Brother
Location: Bridgewater
Posted on: March 18, 2023

Job Description:

Let's Grow Together Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way. The Senior Director, Creative Services & Marcom leads the strategic development & execution of the marketing communication group and the creative services team. This leader oversees the identification, implementation, and delivery of best-in-class marketing assets (creative, video and imagery) for product, technology solutions, and services. This role develops, executes, and communicates marketing strategies and creative assets across the business, providing subject matter expertise and recommendations to senior leadership accordingly, influencing them to support best practices in the creative design and implementation. The Senior Director owns the creative strategy, production, and marketing discipline by leading a team of creative experts in a studio environment across multiple domains: creative services/design, photo/video production, and project control (Marcom). The Senior Director understands the importance of storytelling and leads the team in the creation of assets that move and motivate customers.

This position connects the creative approach & Marcom execution with business strategy. They exhibit outstanding professional experience and creative judgment to guide the Creative Services team in achieving the highest possible standards appropriate for all materials regardless of medium.

This role collaborates closely with several internal/external teams, driving successful marketing execution that is fueled by a multi-million-dollar media and marketing yearly investment, ensuring that the Brother brand is positioned appropriately in the market and aligning with our brand image. Duties and Responsibilities Creative Strategy Development, Art Direction & Execution

• Develop the creative services strategy for the marketing communications organization, using subject matter expertise to tell the product story in a way that drives business revenue, influencing others to support it as needed
• Analyze market opportunities and industry trends, applying learnings to optimize and implement marketing strategies and creative content that engages customers and drives purchase intent
• Oversee the development and execution of marketing assets across a variety of domains, connecting the creative approach with business strategy
• Ensure that we are adhering to brand and campaign guidelines to maintain a level of consistency across the brand Creative & Marcom Team Leadership
  • Lead and manage a team of creative designers and photographer(s)/videographer(s) and marcom managers that implement the design and production of material for B2C & B2B products, technology solutions, and services
  • Oversee the management & execution of a wide variety of creative projects related to the marketing strategy, ensuring that the group meets project deadlines, within budget and on target to the goals set by the communications strategy
  • Provide effective guidance and coaching in a motivating, educational and positive environment
  • Act as subject matter expert and spokesperson for the creative services group, communicating and presenting to senior leadership team on a variety of strategies, including but not limited to competitive benchmarking, industry best practices, and trade-offs
  • Lead and inspire internal and external cross-functional teams while managing workflow; exhibit a "can-do" approach to inspire and motivate associates to excel Strategy Development & Execution
    • Develop the creative services & marcom strategy for the organization, using subject matter expertise to tell the product story in a way that drives business revenue, influencing others to support it as needed
    • Analyze market opportunities and industry trends, applying learnings to optimize and implement creative strategies that engages customers and drives purchase intent
    • Select the right external agencies and freelancers, negotiating the financial responsibilities of all production expense
    • Manage the marketing creative services budget in an effective manner, providing accurate forecasts and recommendations for allocation of budget
    • Identify opportunities to drive day-to-day operational efficiencies to manage the creative services development & production
    • Collaborate with product marketing, communications, campaign management, and customer experience teams to identify areas for process improvement Education Bachelor's Degree (or equivalent experience) Experience Minimum 12 years A combination of relevant experience spanning the following functions:
      • Experience in leading and directing a creative services function within a mid-to-large organization, including design, content, and creative assets
      • Experience with storytelling the marketing content for an organization, with demonstrated business results
      • Experience managing, leading, and developing a mid-sized professional team through challenges to achieve success on goals
      • Experience interacting and influencing across an organization
      • Experience in managing various creative projects
      • Experience managing a budget/P&L Software/Technical Skills
        • Strong knowledge of Microsoft PowerPoint, Photoshop, Adobe Creative Suites
        • Proficient knowledge of Microsoft Teams, Excel, Word, Outlook Other Skills/Knowledge/Abilities
          • Ability to lead strategy for creative discipline, design, photo/image and video production
          • Ability to successfully coach/manage employees, freelancers, and outside agencies
          • Understanding of video and photo studio production, directing talent, and the nuanced skill of creating short clips
          • Ability to drive projects from concept through implementation with a proven track record of success
          • Ability to manage a budget/P&L This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. - #LI-Hybrid Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com. Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

Keywords: Brother, Trenton , Senior Director, Creative Services & Marcom, Advertising , Bridgewater, New Jersey