Assoc Dir Market Access Marketing - Nephrology

Company: Otsuka Pharmaceutical
Location: Princeton
Posted on: May 28, 2023

Job Description:

JOB DESCRIPTION: As a strategic partner, lead the development and implementation of tools to drive understanding of the customer value proposition. Responsible for development of comprehensive multichannel strategies to ensure product differentiation, the position partners within the commercial group to gain and share customer insights, develop payer and provider access strategies and messages, and create payer and other organized customer access tools. Effectively manage agency of record to ensure projects and initiatives are developed and implemented within budget and in a timely fashion. GENERAL OVERVIEW: The Associate Director for Market Access Marketing in Nephrology will ensure market access support for Otsuka's in-line product portfolio. The Market Access Marketing function will be responsible for establishing and maintaining the long-term value of the therapies to Organized Customer Groups (Payers, IDNs, and GPOs), and other critical access stakeholders. This position is responsible for being fully integrated with the Field Payer Teams, Brand marketing, Health Economics, Sales and Alliance Partners to enhance the current access strategies for inline brand. KEY RESPONSIBILITIES: Develop market access strategy and implementation in areas of: Strategic and tactical pricing Reimbursement strategy Payer value proposition (including value demonstration date and core value messages, input on clinical endpoints, patient population, epidemiology, unmet needs analysis, target product profile input, etc.) Design and implement product reimbursement strategies for in-line products. Leverage strategic insights and market access polices to inform the shaping of branded and unbranded initiatives to ensure product portfolio's competitive position. Understand trends, and variables of the channel and payer market dynamics strategies to maximize profitability for the brand. Ensure payer and organized customer needs are properly considered in the commercial brand plans, strategies, and initiatives. Develop pull-through strategies at the national and local level based on current position, existing performance to drive performance, enhance perception of access, and educate providers on the brand availability. Monitor progress and performance of the Pull-Through Strategies at the channel and plan level measured against strategy and brand objectives. Lead coordination efforts across the organization (Field Payer Teams, Brand Marketing, Medical, Health Economics, and Sales) to ensure strategies and tactics are aligned Lead PRC submissions for timely submission and approvals EDUCATION & REQUIREMENTS: 10+ years pharmaceutical experience in sales or marketing with at least 5+ years of market access responsibilities and successful track record Demonstrated hands-on experience and expertise in market access Annual Salary : Minimum $0.00 - Maximum $0.00, plus annual incentive: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws. Come discover more about Otsuka and our benefit offerings; Company benefits: Comprehensive medical, dental, vision and prescription drug coverage, company provided Basic Life, AD&D, Short-term and Long-term Disability insurance, tuition reimbursement, a 401(k) match, PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits. Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. Statement Regarding Job Recruiting Fraud Scams : At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: . If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: , or your local authorities.

Keywords: Otsuka Pharmaceutical, Trenton , Assoc Dir Market Access Marketing - Nephrology, Advertising , Princeton, New Jersey