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VP of Marketing

Company: ISMG - Information Security Media Group
Location: Princeton
Posted on: April 2, 2024

Job Description:

About Us
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.

We're able to leverage our advanced industry knowledge & vast network of media properties to provide customers with a variety of customized, targeted solutions to meet their unique organizational & marketing needs. These solutions include:

  • Digital Marketing & Advertising: Demand Generation, Brand Awareness, & Thought Leadership
  • Global Events: Custom event co-production & ISMG event sponsorship opportunities
  • Custom Content: Co-branded content produced by ISMG
  • Custom Research: Access to a unique blend of content & market experts, combined with quantifiable network analytics, to determine the needs of today's security professionals
    The Opportunity
    ISMG is looking for an experienced and creative thought leader to join us as Vice President of Marketing. In this role, you will develop the vision for ISMG's overall branding, defining and driving marketing strategies across ISMG business units.

    You will report directly to our CEO and General Manager as you build and lead a superb in-house marketing team. You'll manage and oversee all marketing operations, assessing and improving upon existing initiatives while devising new strategies to increase revenue across the organization.

    The ideal candidate will possess vast knowledge of current marketing trends and the overall competitive landscape and have the ability to tailor marketing strategies that best complement the organization's objectives. The VP of Marketing should demonstrate excellent leadership and communication skills to successfully provide guidance to their team as they strive towards achieving the department's goals.

    • Defining marketing strategies to support the company's overall goals and objectives.
    • Building, developing, and growing a highly efficient team of marketing professionals.
    • Developing a feasible marketing plan for the department and overseeing its day-to-day implementation efforts and operations.
    • Conducting market research to monitor trends a stay abreast of competitor positioning to appropriately drive market researching efforts for the organization as a whole.
    • Liaising with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands.
    • Planning and organizing marketing functions and operations (i.e. product development, branding, communications, etc.) and ensuring they project the company's unique "voice".
    • Designing and coordinating the delivery of promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.).
    • Creating a reliable network of strategic partnerships with external agencies and other marketing professionals.
    • Contributing to new business development initiatives. Requirements & Desired Experience
      • Bachelor's degree or higher in Business Administration, Marketing, Communications, Public Relations, Advertising or other related fields (MSc/MA is a plus)
      • Proven experience holding a Director level or above leadership role within a Marketing department
      • Strong creative and analytical leadership capabilities with outstanding interpersonal and communication (written & verbal) skills
      • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)
      • Solid understanding of market research and data analysis methods.
      • Ability to apply marketing techniques over digital (i.e. social media) and non-digital (i.e. press) channels
      • Understanding of different business disciplines (IT, Finance, etc.)
      • Proficiency in MS Office and business software

Keywords: ISMG - Information Security Media Group, Trenton , VP of Marketing, Advertising , Princeton, New Jersey

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