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Associate Director, Eliquis Hospital and IDN

Company: Bristol-Myers Squibb
Location: Princeton
Posted on: February 24, 2021

Job Description:

Associate Director, Eliquis Hospital and IDN Princeton - NJ - US At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.--In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference. Summary: The Associate Director, Eliquis Hospital and IDN, will play a key role on the US brand team for ELIQUIS (apixaban), an anticoagulant indicated to reduce the risk of stroke in patients with non-valvular atrial fibrilation (NVAF) and for the treatment of deep vein thrombosis and pulmonary embolism (VTE). This individual will support the in-line strategy and execution in the US for ELIQUIS focused on the Hospital and IDN business. This person will report to the US Professional Marketing Lead for Hospital and IDN. Primary Responsibilities: Lead professional promotion strategy and execution with a focus on Hospital and IDN Support the professional communication platform/message evolution, core professional promotional material evolution, and collaborate with Alliance partner and other matrix team members Work across the ELIQUIS team and functions, including research and analytics and field teams, as well as independently, to help identify and evaluate new sources of business and growth for the brand Ideate innovative solutions and promotional levers for HCPs and their patients Manage agency partners to drive excellence in process and output Work collaboratively to develop messaging market research, and other strategic research projects and develop specific insights to inform strategy Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging and materials Qualifications: Minimum 5 years pharmaceutical experience, with 3 years of marketing experience BS required. MBA preferred. Prior HCP marketing experience strongly preferred. Prior US marketing experience is also preferred. Prior in-line marketing experience is preferred, but not required. Exceptional marketing analytics capability strongly preferred. Proven ability to think and execute innovative marketing plans is preferred. Understanding of the cardiology space is preferred. Proven leadership skills are required as this individual will be responsible for leading in the Alliance and Matrix. Being able to connect and collaborate is essential. Proven track record of effectively driving performance within a matrix organization, and a strong ability to build alignment and collaborative working relationships. Strong organizational and interpersonal skills, with proven project management experience to drive performance. Attention to detail is critical.-- Acts with a sense of accountability and urgency. Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice. Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. W e're creatinginnovative medicines for patients fighting serious diseases. We're also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.

Keywords: Bristol-Myers Squibb, Trenton , Associate Director, Eliquis Hospital and IDN, Executive , Princeton, New Jersey

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