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Strategy Director

Company: MRM McCann GmbH
Location: Princeton
Posted on: February 25, 2021

Job Description:

MRM East is seeking a Strategy Director to join our team in Princeton, NJ or New York, NY. This individual will lead strategy on a key global brand; contribute to broader Strategy capability and community development; and partner closely with other MRM disciplines to ensure success. The Responsibilities

  • Lead strategy development on a priority brand that is a part of one of the agency's large global clients that plays a meaningful role in people's lives
  • Drive understanding of the strategic landscape (5 Cs: Culture, Consumer, Category, Connections, Company), including designing and conducting research and analysis as helpful
  • Determine insights and recommendations that fuel brand strategy and campaign / creative strategy, including insights into the consumer journey / moments / touchpoints
  • Craft creative briefs that stimulate Creative teams as well as partner with Creative to ensure work is on strategy and meets client objectives
  • Develop omni-channel ecosystems, including integration across digital, experience, content, CRM, social, and traditional across paid / owned / earned
  • Support the client's global/local business model by partnering with regional teams and synthesizing strategy work across markets
  • Story tell in ways that make the complex simple and the simple compelling
  • Facilitate alignment and ownership across agency disciplines (e.g., Business Leadership, Creative, Technology, Data, Media), partners (e.g., McCann), and clients
  • Proactively understand how our work and the brand/client are performing to recommend optimization
  • Be part of the client leadership team that identifies and pursues new problems to be solved and new opportunities to be captured, including leading on new business pitches as appropriate
  • Fuel business and innovation strategy
  • Drive thought leadership
  • Manage and mentor more junior teammates as appropriate
  • Represent Strategy and work with other disciplines to continue growing its impact The Requirements
    • Strong brand strategy chops, including explicit experience in brand strategy roles
    • 8-10 years directly-related experience
    • Bachelor's degree in a relevant area
    • Consumer Packaged Goods (CPG) experience with deep exposure to mass communications
    • Omnichannel ecosystem development experience (not just paid media)
    • Knowledge and understanding of integrating data & analytics into brand & communication strategy
    • Knowledge and understanding of mar-tech
    • Solid research skills (primary + secondary; qualitative + quantitative; design + conduct + analyze) and resourceful approach to using tools and sources (including managing research vendors) to generate findings and support
    • Experience working on global brands preferred but not required. Strong collaboration skills and flexibility with different ways to work is required
    • Exceptional communication skills - on the page and in presentation
    • Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver At MRM, Relationship is our middle name.-- We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people. MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people. Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world? If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)
      • Ideas power everything
      • We're Better Together
      • We'll figure it out
      • Complexity can be managed
      • It only counts if we deliver
      • Technology is magic MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies. We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

Keywords: MRM McCann GmbH, Trenton , Strategy Director, Executive , Princeton, New Jersey

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