Director Marketing Merchandising

Company: Haskel Thompson & Associates, LLC - Executive Recr
Location: Dayton
Posted on: February 25, 2021

Job Description:

The Director of Marketing & Merchandising is responsible for promoting products and driving sales.--Accountable to strategize, oversee and execute the annual Marketing Plans; which are critical growth and revenue-drivers for the collective business. This position is also responsible for managing a marketing and merchandising team that will implement strategies and tactics with the maximum amount of cost efficiency while keeping with the high-quality standards of the company. This includes development and coordination across all customer touchpoints and channels-including direct, promotions, grassroots, advertising, social media/networking, and in-store.Duties and Responsibilities:**This role REQUIRES Convenience Store/Retail Experience - non- negotiable**--- Leads a marketing team that will develop and execute new concepts--- Supervise the work of other staff members to ensure productivity and provide assistance as needed--- Design the presentation of products and managing promotions and displays of merchandise--- Arrange store displays and offer product giveaways or specials discounts as required--- Analyzes market trends and recommends changes to marketing and business strategies based on analysis and feedback--- Develop and execute an annual marketing plan--- Prepares and accountable for annual marketing budget--- Plans and develops a strategy to enable the company to sell a range of products that delivers sales and profit targets--- Uses available reports and information systems to maximize store profitability, control expenses, inventory levels, target margins, and shortages as well as recommend additional reports--- Recognizes the need for site specific marketing strategies as well as division wide strategies; recommends what these strategies should be and works effectively with other departments to implement them --- Creates workable plan-o-grams to ensure proper product placement that will maximize sales--- Ensures merchandising team provides the price book specialist with all necessary information for new and existing SKU's--- Provides information to Marketing Assistant regarding product, bulletins, authorizations, order guides and other marketing information that needs dissemination to the field --- Collaborates with all departments to achieve desired standard of excellence --- Develop improvement plans, produce monthly reports, and research product implementation --- Performs other duties as required for success of the departmentQualifications--- Bachelor's degree in business, marketing, merchandising, or related field--- 10 plus years experience in Marketing & Merchandising leadership--- Ability to understand current market trends and buying psychology--- Must be creative and have a strong understanding of products--- Knowledge of computers and software programs including Microsoft Office; PDI and Focal Point experience a plus--- Communicates and works as a team player with others --- Able to work independently and able to learn quickly--- Strong organizational and critical thinking skills--- Honesty, integrity, respect is held in high regards when dealing with customers, coworker, vendors

Keywords: Haskel Thompson & Associates, LLC - Executive Recr, Trenton , Director Marketing Merchandising, Executive , Dayton, New Jersey