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Director of Marketing (Healthcare)

Company: US Radiology Specialists
Location: Dayton
Posted on: January 15, 2022

Job Description:

The Director of Marketing, Northeast for US Radiology should have deep expertise in insights-based healthcare marketing. This individual will report to the VP Marketing (Raleigh) and will have strategic and tactical responsibility for all marketing initiatives in the northeast markets. This will include marketing the services in our physician practices under the brand names South Jersey Radiology Associates and Larchmont Imaging Associates. The role will have a physical office within one of the southern New Jersey offices with one direct report.

Essential Duties and Responsibilities:
Responsible for developing the annual Strategic Plans for the northeast region and partnering with Regional VP Sales on execution
Lead oversight of development of tactical plans and marketing mix with omnichannel effectiveness in the region, including direct to physician, direct to patient, and sales rep delivered communications to drive volume in our outpatient centers
This includes paid media strategies for digital and traditional print as well as marketing automation.
Develop all marketing materials and ensure alignment with strategic priorities and key customer insights
Lead implementation of Commercial Excellence framework across the region, including segmentation/targeting, CRM utilization, business intelligence tools, etc.
Manage 1 direct report
Minimum Qualifications:

Education/Licensing/Certification:
College degree
MBA preferred

Experience (years and type):
At least 8 years of marketing management/brand leadership with at least 5 of those years in the healthcare industry
Experience working with a cross-functional team to achieve goals, preferably across multiple product lines/brands
Experience supporting a sales team calling on physician offices with strategic direction and marketing materials
Experience developing direct to physician and direct to consumer campaigns with both digital and print mediums
Experience with hospital joint venture relationships preferred

Knowledge and Skills:
Deep expertise with insights-based marketing, developing creative briefs, to execute copy strategy across various communication platforms
Ability to develop and lead healthcare omnichannel strategies, activating the brand through sales collateral as well as direct to physician and direct to consumer campaigns
Ability to select and manage agency partnerships to deliver results
Experience leading annual strategic planning and setting volume budgets and the associated advertising and promotion budgets to drive goals
Ability to work in a highly- matrixed organization and to deliver results through solid line and dotted line reporting relationships

Keywords: US Radiology Specialists, Trenton , Director of Marketing (Healthcare), Executive , Dayton, New Jersey

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