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Manager, Paid Search & SEO

Company: Brother USA
Location: Bridgewater
Posted on: January 15, 2022

Job Description:

Let's Grow TogetherOur mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.The Manager, Paid Search & SEO oversees all planning and execution for paid search and SEO initiatives. This position creates plans to drive ad effectiveness, customer value, and business results, with the ability to quickly iterate and evolve those plans to meet changing business needs. This role manages multiple initiatives simultaneously and ensures best-in-class paid search and organic search optimization, delivery, and performance results.

This role is skilled at working with diverse, cross-functional stakeholder groups and managing 3rd party vendors, as well as translating SEM and SEO in positive, quantifiable business outcomes. Additionally, this position analyzes data and leverages their expertise to drive continuous improvement and provide specialized expertise and guidance to business stakeholders and staff.Duties and Responsibilities
Paid Search (SEM)

  • Manage all planning and execution for paid search campaigns across business divisions and units
  • Create thoughtful, data-driven pay-per-click (PPC) plans that support key performance indicators (KPIs) and business objectives with various strategies and tactics
  • Drive paid search innovation via continuous optimization and new offerings such as Google Shopping
  • Accountable for paid search budget management and forecasting
  • Manage and oversee reporting and read-outs to the business
  • Drive continuous improvements and exercise judgement to meet business needsOrganic Search (SEO)
    • Manage SEO initiatives across business divisions and units
    • Create thoughtful, data-driven SEO plans that support key performance indicators (KPIs) and business objectives with various strategies and tactics
    • Drive organic search innovation via continuous optimization and new offerings such as Schema, alt tags, and content
    • Manage and oversee reporting and read-outs to the business
    • Continually improve website SEO with an eye toward "raising the bar" on keyword rank and authority
    • Manage communication with both internal stakeholders and vendors to ensure optimal SEO understanding and project deliveryRequirements
      • Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience)
      • A minimum 7 years' experience managing search initiatives for mid-to-large organizations and/or agencies
      • Google Adwords Certification required
      • Google Shopping and Google Analytics Certifications preferredSoftware/Technical Skills
        • Knowledge of paid and organic search KPIs required
        • Proficiency with Google Adwords required
        • Excellent command of Microsoft Office (especially Excel and PowerPoint) required
        • Working knowledge of enterprise SEO platforms (Conductor, Brightedge) preferred
        • Working knowledge of Tag Management Platforms (Tealium, GTM) preferredBrother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

Keywords: Brother USA, Trenton , Manager, Paid Search & SEO, Executive , Bridgewater, New Jersey

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