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Digital Marketing Director

Company: BD Strategy Partners
Location: Dayton
Posted on: January 15, 2022

Job Description:

We are helping one of our manufacturing clients hire a Director of Digital Marketing. This is a great opportunity to join a successful (in business for over 20 years) company and market industry-leading brands at a company that is experiencing record-breaking growth (40% YoY growth)

The Director of Digital Marketing will take the lead in developing and implementing successful, short-term, and long-term, digital marketing strategies for US and international markets. This includes responsibility for social media, search, display and video advertising, email, SMS, shopping, and all digital marketing programs. Ultimately, the person who fills this position should be able to drive all digital marketing efforts to achieve our business objectives.

Duties and Responsibilities

Development and execution of digital marketing strategies and plans
Leading demand generation initiatives to drive online and offline sales
Social media including Facebook, Instagram, Twitter, TikTok
Google search and display/video advertising including Youtube
Email and SMS marketing
Managing and reporting on budgets and established KPIs
Collaboration with brand marketing teams for alignment and success
Communications internally and externally with all stakeholders
Managing internal personnel and external agency resources

Requirements and Qualifications

The Director of Digital Marketing should have in-depth marketing experience and a passion for digital technologies. They will provide marketing leadership and work closely with different teams to ensure consistency through all digital marketing channels. They will manage agencies to achieve goals and target KPIs. They should also provide forward-thinking ideas to build and maintain a strong company web presence.
Bachelor's degree required, Master's degree a plus
5+ years of experience in digital marketing management
Experience managing the US and international campaigns
Previous supervisory, project management, and analytics experience required
In-depth knowledge of Facebook/Instagram advertising
In-depth knowledge of Google/Youtube advertising
In-depth knowledge of paid and organic search engine marketing
Experience with Google Analytics, Tag Manager, and Search Central
Experience with Klaviyo or equivalent eCRM platforms
Experience with Magento or equivalent eCommerce platforms

Keywords: BD Strategy Partners, Trenton , Digital Marketing Director, Executive , Dayton, New Jersey

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