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Digital Marketing Director

Company: BD Strategy Partners
Location: Dayton
Posted on: January 16, 2022

Job Description:

We are helping one of our manufacturing clients hire a Director of Digital Marketing. This is a great opportunity to join a successful (in business for over 20 years) company and market industry-leading brands at a company that is experiencing record-breaking growth (40% YoY growth)
The Director of Digital Marketing will take the lead in developing and implementing successful, short-term, and long-term, digital marketing strategies for US and international markets. This includes responsibility for social media, search, display and video advertising, email, SMS, shopping, and all digital marketing programs. Ultimately, the person who fills this position should be able to drive all digital marketing efforts to achieve our business objectives.
Duties and Responsibilities

  • Development and execution of digital marketing strategies and plans
  • Leading demand generation initiatives to drive online and offline sales
  • Social media including Facebook, Instagram, Twitter, TikTok
  • Google search and display/video advertising including Youtube
  • Email and SMS marketing
  • Managing and reporting on budgets and established KPIs
  • Collaboration with brand marketing teams for alignment and success
  • Communications internally and externally with all stakeholders
  • Managing internal personnel and external agency resources
    Requirements and Qualifications
    The Director of Digital Marketing should have in-depth marketing experience and a passion for digital technologies. They will provide marketing leadership and work closely with different teams to ensure consistency through all digital marketing channels. They will manage agencies to achieve goals and target KPIs. They should also provide forward-thinking ideas to build and maintain a strong company web presence.
    • Bachelor's degree required, Master's degree a plus
    • 5+ years of experience in digital marketing management
    • Experience managing the US and international campaigns
    • Previous supervisory, project management, and analytics experience required
    • In-depth knowledge of Facebook/Instagram advertising
    • In-depth knowledge of Google/Youtube advertising
    • In-depth knowledge of paid and organic search engine marketing
    • Experience with Google Analytics, Tag Manager, and Search Central
    • Experience with Klaviyo or equivalent eCRM platforms
    • Experience with Magento or equivalent eCommerce platforms

Keywords: BD Strategy Partners, Trenton , Digital Marketing Director, Executive , Dayton, New Jersey

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