Product Communications Manager
Company: GForce Life Sciences
Location: Princeton
Posted on: May 16, 2022
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Job Description:
Summary The Manager, Product Communications, will contribute to
a dynamic team developing new approaches to communication that
improve engagement with stakeholders and meet the business needs of
the organization. This candidate will have the opportunity to help
shape communications strategy and launch public relations plans
across our entire in-line and emerging product portfolio and
pipeline. The successful candidate will demonstrate an ability to
match creative ideas with newsworthy platforms to amplify the
client's voice in the marketplace. Roles and Responsibilities Serve
as the communications representative to all brand teams and
assigned pipeline candidates, and will frequently interact with and
advise brand leaders. The candidate will also collaborate closely
with the Corporate Communications team as well as functional
partners within Corporate Affairs (e.g. Government Affairs, Patient
and Stakeholder Management, Corporate Social Responsibility) and
other parts of the company (Commercial, Clinical Development,
Government Affairs, Legal, Regulatory, etc.). Develop innovative
branded and unbranded strategies and tactics to implement the
overall external communications plans for our CNS, digital health,
and nephrology franchises; including launch planning for new
medicines and indications. Engage a variety of stakeholders
including media (traditional and social), patients, healthcare
providers, and other audiences in product communications programs.
Maintain thorough scientific and industry/trend knowledge of
therapeutic areas as well as a general understanding of important
topics including clinical trial design, drug development,
regulatory decision making, and public policy. Work with senior
communications team leaders to effectively manage high-profile
product issues and crises. Coordinate product and pipeline news
with global colleagues, and affiliate companies to ensure aligned
global product messaging and approach to key milestones. Be a
strategic counselor and go-to person for high-level communications
strategy with management and product teams. Manage Public Relations
agency working in support of our medicines. Be accountable for
associated budgets and resources. Serve as Corporate Communications
lead during annual Strategic Asset Planning for all brand and
pipeline teams. Measure and evaluate the effectiveness of Public
Relations programs to position products in competitive environments
and demonstrate results to product functional teams, including
Commercial. Required Qualifications Minimum of 5 years working in
brand communication or related role. Strong analytical skills and
business sense are required. Effective time management skills and
an ability to work collaboratively or as an independent contributor
to managing multiple assignments simultaneously are a must.
Exceptional written, interpersonal, and presentation skills. A
strategic, creative, and collaborative approach to communications
and program development. Broad communications experience with
expertise in product communications, launch preparation and media
relations is required. Relevant experience at a PR agency or
in-house at another company is preferred. Ability to learn the
company's products, clinical development, commercialization
strategy, the competition, and the pharmaceutical industry in
general. Familiarity with clinical data and milestone reporting.
Skilled in managing and influencing people in varying cultural
settings Experience managing approval formal Promotional Regulatory
Compliance process for programs and materials Preference, but not a
requirement, for prior experience in the healthcare space, and/or
the biotechnology/pharma business model. Term & Start 12 months
with the opportunity to extend Hybrid --- 2- 3 days onsite in NJ
(Vaccination Required) Healthcare Benefits available
Keywords: GForce Life Sciences, Trenton , Product Communications Manager, Executive , Princeton, New Jersey
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