Channel Strategist Manager-Deloitte's Green Dot Agency

Company: Deloitte
Location: Princeton
Posted on: June 24, 2022

Job Description:

Channel Strategist - Manager - Deloitte's Green Dot Agency

Are you a marketing and communications professional - interested in working with a dynamic team managing one or more of our go-to-market channels? Are you already thinking of what's next for social media? Do you have a great relationship with Creative? Deloitte Services LP is currently searching for a manager to join our in-house marketing agency to lead channel strategy, develop channel roadmaps and governance, and collaborate with others to inspire and require action while protecting and managing customer experiences on that channel(s).

As a Channel Strategist, you will be responsible for owning, managing, and evolving Deloitte's owned channels - specifically, Deloitte US social media portfolio and paid media program. You will help develop and drive channel strategies, implement new channels and tactics, design channel roadmaps, govern channels, and work with marketers to drive success for one of the world's most influential brands.

The Team

The Green Dot Agency is Deloitte's in-house agency. Sitting within the Marketing Excellence (ME) organization, we provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

What you'll do:

• Lead programs and projects designed to maintain and evolve our social media channels and paid media program including, but not limited to, channel strategy, implementation of new channels or new tactics, development of roadmaps, and channel governance.
• Responsible for social and paid media program leadership, innovation, governance, and training.
• Collaborate cross-functionally with strategic marketers, strategists, data storytellers, and creative colleagues to drive data-driven channel strategies that align with stakeholder goals and drive business impact.
• Keep up-to-date with marketing and campaign best practices; communicate implications for campaigns and channel efforts.
• Develop best practices, upskill team members, and identify new and innovative ways to create impact.
• Lead team learning and strategy documentation.
• Lead or facilitate campaign ideation brainstorms.
• Collaborate on the creation of integrated campaign strategies.
• Limited immigration sponsorship may be available.
  Qualifications:
  
  Required:
  
  • Minimum 7 years marketing, communications, or related experience.
  • Deep channel experience on at least 2 social media platforms.
  • Deep paid media strategy experience on at least 2 social media platforms.
  • Project and/or team leadership experience.
  • Proven experience using data to manage and drive channel innovation.
    Bonus:
    
    • Agile marketing familiarity a plus.
      The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,425-$159,165.
      
      You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
      
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Keywords: Deloitte, Trenton , Channel Strategist Manager-Deloitte's Green Dot Agency, Executive , Princeton, New Jersey