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Senior Manager, Market Research

Company: Kyowa Kirin, Inc.- U.S.
Location: Princeton
Posted on: June 24, 2022

Job Description:

Kyowa Kirin is a fast growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four areas of unmet need: oncology, nephrology, immunology and CNS/movement disorders. The North America organization includes three offices (in New Jersey and California) that focus on drug discovery, product development, and commercialization. Together, we work as a close-knit team to understand clinical needs and advance innovations that can have a profound impact on patient lives.As a patient centric organization that strives to deliver innovative medicines to meet unmet needs, we feel that it is critical to follow the safety guidelines defined by CDC and OSHA. We believe the COVID-19 vaccine is the best way to manage COVID risk to you, your colleagues, your family and our society. With that in mind, we are taking the essential step to ensure the safety of our employees during this health crisis by requiring all US employees, temporary workers, agency employees and independent contractors to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. In accordance with applicable law, individuals may seek an accommodation for medical or disability-related conditions or sincerely held religious beliefs.Job Purpose:The Senior Manager, Market Research, will support Oncology, CNS, and Rare Disease business franchise in Kyowa Kirin, North America Business by providing business insights to help the steering of strategic directions and brand positioning. This role will report to the Associate Director of Market Research and will contribute to the development and evolution of this new function within Commercial Operations. This position will be a strategic partner to brand teams through active involvement in identifying business questions and research needs, serving as methodological expert, and delivering insights that will help inform strategy development, brand performance, and business planning. This individual will partner and collaborate with Marketing, Sales, Market Access, Business Development, Commercial Analytics, Forecasting, and HEOR to provide market research insights that are aligned with strategic imperatives.Key Responsibilities:

  • Lead the development and implementation of primary research plan for professional, patients and payers including developmental research (e.g. message tracking, A&U studies, etc.,) and evaluative research (brand positioning, advertising & promotional copy, etc.).
  • Lead design of an overall market research plan to address brand and or franchise strategic imperatives, identify appropriate supplier partners, and foster strong partnerships in the context of resources, timing and overall project goals.
  • Be accountable for conducting research activities in a compliant manner.
  • Integrate primary research insights with analytical insights to build a comprehensive and holistic understanding of the marketplace and key business issues within the business franchise units and translate these into business impact.
  • Provide strategic input to help shape strategic and business plans, brand strategies and new indication launch plans and life cycle management.
  • Focus on key business questions/issues and frame business problems into research plans.
  • Bring an innovative mindset, looking for different or better ways of approaching challenges
  • Apply basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, translation to value, and oral and written presentation for impact.
  • Partner across the Commercial Insight & Analytics team to integrate all information (custom, syndicated, forecasted and modeled) into strategies and organizational actions that drive tangible growth in revenue or profit.
  • Demonstrate leadership courage in order to set boundaries and ensure time is spent on the most critical/ high value projects is critical.
  • Stay abreast of emerging healthcare & pharmaceutical industry trends and assess their potential impact on our franchise business strategies.
  • Act with speed, agility and accountability.
  • Cultivate meaningful internal and external partnerships, adding value and insights for the organization; being insight driven to uncover important unmet needs.
  • Present complex issues in a clear and persuasive manner effectively communicating recommendations to cross functional teams and brand team.Position Requirements:
    • An undergraduate degree is required; an advanced business or scientific degree is highly preferred
    • A minimum of 5 years of Market Research or other relevant work experience within a pharmaceutical, healthcare and/or bio-tech industry
    • Exceptional, clear, persuasive oral and written communication skills driven by solid business logic
    • Advanced interpersonal and presentation skills
    • A highly developed ability to frame and communicate issues in strategic terms, excellent consultative skills and good business sense
    • Strong knowledge of the design and conduct of a broad array of primary market research approaches, both quantitative and qualitative, of all degrees of sophistication
    • Proficiency in the use of a wide range of secondary data sources including, but not limited to: standard sales, prescription, medical, and promotional audits, as well as general business and pharmaceutical industry sources of intelligence
    • Fluency in IQVIA SMART or Symphony PHAST, strong familiarity with Data Monitor, Decision Resources, and proficiency in Microsoft Power Point and Excel.
    • Proven experience as an integral member of a high performing work team
    • Data savvy with a strong attention to detail and accuracy
    • Ability to manage multiple projects simultaneously while maintaining high-quality deliveries
    • Highly motivated, self-directed & capable of working within tight deadlines
    • Strong teamwork and collaboration skills.Physical Requirements:
      • Normal office environment with prolonged sitting/standing using computer equipmentKKNA and all of its employees have an obligation to act in accordance with the law and with integrity in all our operations and interactionsIt is the policy of Kyowa Kirin North America, Inc. to provide equal employment opportunity to all qualified persons without regard to race, religion, creed, color, pregnancy, sex, age, national origin, disability, genetic trait or predisposition, veteran status, marital status, sexual orientation or affection preference or citizenship status or any other category protected by law.When you apply to a job on this site, the personal data contained in your application will be collected and stored by Kyowa Kirin, Inc. ("Controller"), which is located at 135 Route 202/206, Suite 6, Bedminster, NJ 07921 USA and can be contacted by emailing Controller's data protection officer can be contacted at Your personal data will be processed for the purposes of managing Controller's recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of General Data Protection Regulation (EU) 2016/679 ("GDPR") as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller's behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. The transfer will be made using appropriate additional safeguards under the standard contractual clauses approved by regulators for transfers of personal data outside the European Union.Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, if you are located in the European Union, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability, and to lodge a complaint with an EU supervisory authority. If you have any questions about our use of your data, you may contact us by email at

Keywords: Kyowa Kirin, Inc.- U.S., Trenton , Senior Manager, Market Research, Executive , Princeton, New Jersey

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