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Mobile Marketing Manager

Company: Indegene
Location: Princeton
Posted on: August 5, 2022

Job Description:

Mobile Marketing ManagerIndegene is scouting for a passionate storyteller to build a compelling narrative of our business. As the business' trusted partner, this candidate listens to customers' needs, creates compelling content and amplifies our message to the intended audience. Through a combination of great marketing expertise and sound business knowledge, this marketer drives sustainable growth for the business. Specifically, you will -

  • Serve as channel lead, driving adoption of SMS/Text across brands and audiences
  • Provide leadership and recommendations on solution design for SMS/MMS campaigns
  • Maintain and oversee utilization of industry trends, best practices, and compliance
  • Oversight of SMS setup, management, deployment, and reporting in platform or with third party as needed
  • Manage compliance and adherence to applicable regulations about SMS
  • Ensure campaigns are appropriately QA tested end-to-end; approve campaign build
  • Track and monitor campaign results, resolve issues and report status to the Account Management team
  • Understand, customize, and optimize the text channel process across partners, to include new campaign requirements, development, test, execution, and quality control methodology
  • Interface directly with client teams, address and manage client requests and communicate status
  • Coordinate with broader campaign and project team to ensure multichannel needs and expectations are met for customers
  • Plan, coordinate and manage campaign tasks with campaign operations team and communicate status
  • Understand and socialize best use cases for channel based on audience, segment, brand goals, and other considerations
    --- Contribute to and facilitate training process for other team members

Keywords: Indegene, Trenton , Mobile Marketing Manager, Executive , Princeton, New Jersey

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