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Senior Product Manager HCP

Company: Otsuka Pharmaceutical
Location: Princeton
Posted on: September 23, 2022

Job Description:

Job DescriptionThe Senior Product Manager HCP will be responsible for contributing to the HCP strategic development and overseeing tactical implementation of marketing programs.-- This role will be for a high-priority, new indication launch for a flagship brand. S/he will report to the US HCP Marketing lead.The position requires a highly motivated individual that can work efficiently with cross function partners to ensure strategic alignment and accomplish complex deliverables (i.e. lead brand planning, sample optimization, POA development, brand communications, etc.) The individual must also be able to cultivate new approaches to reach prescribers and key stakeholders within community and institutional settings.--Key Responsibilities

  • Plan and develop HCP promotional materials, programs, and activities needed to support brand strategies to meet business objectives
  • Work with cross-functional team to develop, coordinate, and execute Field Sales Plan of Action (POA) meeting
  • Serve as brand liaison/ambassador to the field sales teams to drive effective communication of brand priorities and seek feedback to improve marketing tactics
  • Collaborate with alliance and agency partners in the execution of HCP strategic and tactical plans
  • Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities. Make recommendations and develop tactics to respond to threats and opportunities
  • Ensure alignment and synergy of content/messaging between HCP channels (Professional/NPP and PME)
  • Work with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs
  • Effectively drive tactics through the Medical, Legal, and Regulatory approval process
  • Consistent monitoring of project budgets and expenses
  • Agency management - Work with the AOR to develop and deliver all of the tactical elements of the personal promotional mixQualifications:Required:
    • Bachelor's degree
    • Minimum of 3-5 years of pharmaceutical HCP marketing / training experience in US
    • Demonstrated ability to lead matrix teams and deliver strong results
    • Strategic mindset
    • Analytical and problem-solving skills
    • Proven agency management skills (e.g. managed the agency of record)
    • Knowledge of pharmaceutical legal, promotional compliance, and medical review processes
    • Strong written and oral communication skills as well as good presentation skills
    • Up to 30% travel is required*, based upon business needs.* Currently no travel due to COVID-19Preferred:
      • Prior brand and/or indication launch experience
      • Experience/knowledge of Neurology/CNS Space--
      • Sales and/or sales training experience
      • Master's in Business Administration
      • JV/partnership experiencePersonal Attributes:--- Ability to navigate within an ambiguous environment--- Collaborative--- Highly Motivated--- Results Driven with high sense of urgency--- Organized/Detail Oriented#PG1

Keywords: Otsuka Pharmaceutical, Trenton , Senior Product Manager HCP, Executive , Princeton, New Jersey

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