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Associate Product Manager - Radial

Company: Terumo
Location: Somerset
Posted on: November 26, 2022

Job Description:

Terumo Medical Corporation (TMC) develops, manufactures, and markets a complete, solutions-based portfolio of high-quality medical devices used in a broad range of applications for numerous areas of the healthcare industry. TMC places a premium on providing customers with world-class products, training and education programs that drive clear economic value, better clinical outcomes and improved quality of life for patients. TMC is part of Tokyo-based Terumo Corporation; one of the world's leading medical device manufacturers with $5+ billion in sales, 20,000+ employees worldwide and operations in more than 160 nations. Terumo Medical Corporation is comprised of two strategic business divisions: Terumo Interventional Systems and Terumo Medical Products.
Job Summary: -Associate Product Manager supports products within their assigned product portfolio and/or therapeutic area(s) for Terumo Interventional Systems (TIS). This includes supporting the development and implementation of effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets in the U.S. and Canadian markets. -Associate Product Manager is responsible for supporting both downstream and upstream activities. Traditional downstream activities include product launches, sales training & education, go to market strategies and product commercialization plans. Also responsible for supporting team efforts partnering with Research & Development (R&D) and New Business Development (NBD) on projects that fit strategically within the assigned portfolio. -Key to the success of the Associate Product Manager is the ability to build successful partnerships within the sales force, develop relationships with key opinion leaders and to support strategies and tactics when necessary based on voice of customer and emerging trends. Successfully developing and cultivating relationships throughout the internal Shared Services group that support the business is critical to success. Through these partnerships, the Associate Product Manager is responsible for support the business to ensure uninterrupted product availability, high quality and proper promotional efforts and ensuring products meet all product performance-related characteristics. -
Job Details

  • Support the execution of marketing strategies and tactics to ensure products in the assigned portfolio achieve revenue and operating profits targets.
  • Handle requests from sales force relating to general product information, literature and samples for trade and distributor shows.
  • Coordinate, follow-up and resolve product quality and performance problems.
  • Support the development of sales and marketing tactics to include but not limited to brochures, trade advertising, training manuals, show materials and other collateral materials with input from Marketing and Sales.
  • Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
  • Oversee the inventory of all related product literature and reprints.
  • Work with Marketing Communications to ensure effective product positioning at trade shows and symposia.
  • Perform customer in-services on TIS products.
  • Assist Product Managers and/or Marketing Management in developing marketing plans and selling strategies for assigned products.
  • Participate in field visits to end users.
  • Participate in development of the TIS fiscal business plan.
  • As required, participate in New Product Development core team meetings on behalf of the franchise to provide ideas and input to the NPD process.
  • Team with Field Clinical and Training & Education to support best in class product and procedural training and selling strategies.
  • Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements. This includes but is not limited to the prompt recognition and forwarding of customer complaints (e.g., adverse events, product performance reports, etc.) to Quality Assurance (QA), and by ensuring all promotional messaging (i.e. branding strategies, product claims, etc.) and materials (i.e. literature) discussed or presented to customers are clinically accurate and adhere to AdvaMed guidelines and Terumo's policy on Interactions with Healthcare Professionals. Maintain strong knowledge of and adherence to regulations regarding promotional material content and control. Follow procedures for good clinical practices and Design Control when participating in new product development and clinical activities. Fully adhere to all applicable FDA regulations, international guidelines and Terumo's policies at all times.
  • Performs other job-related duties as assigned.Position Requirements: Knowledge, Skills and Abilities (KSAs)
  • Strong knowledge of the human anatomy specifically including the vascular and venous systems.
  • Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff and key opinion leaders regarding medical procedures and proper product usage. Is seen by physicians, staff and others as knowledgeable and credible.
  • Proficient in Microsoft Office applications and I-Pad navigation.
  • Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
  • Excellent interpersonal skills and an ability to relate well with Territory Managers, Region Managers, and customers on the phone and in person.
  • Able to work independently with minimal direction.
  • Exhibit strong teamwork and be adapt at working cross-functionally. -Background Experiences
  • Requires a Bachelor's degree, preferably in marketing, business, biological/clinical science, or engineering; and a minimum of 2 years overall business experience in a technical (e.g., clinical or engineering), sales or marketing position, preferably in a medical product manufacturing company; or equivalent combination of education and training.
  • Experience developing and implementing marketing tactics and materials is preferred.It is Terumo's policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As a Company, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment.

Keywords: Terumo, Trenton , Associate Product Manager - Radial, Executive , Somerset, New Jersey

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