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Senior Product Manager, Prof Promo, Hematology

Company: Genmab A/S
Location: Princeton
Posted on: January 25, 2023

Job Description:

Genmab is focused on the creation and development of innovative and differentiated antibody products, with the aim of improving the lives of cancer patients.

The Senior Product Manager (SPM), Professional Promotion (Prof Promo), Hematology will execute the HCP experience launch readiness plan for Genmab's first US launch in hematology. This critical role will report directly into the Associate Director of Epcoritamab Professional Promotion Marketing and be expected to work closely with the US Marketing Team, the Epcoritamab cross-functional teams, and Epcoritamab US alliance partners. He/she will execute the HCP experience strategy for Epcoritamab. Success in role will require realizing strategic and tactical synergies across indications as well as leadership of key Follicular Lymphoma (FL) Launch and pan-indication brand activities. Overall, he/she will be an important leading contributor to the overall product marketing team, extended launch teams, cross-functional and alliance partners.

As a newly created position within Genmab, the SPM, Prof Promo will have the opportunity to shape key strategies and lead execution of priority tactical plans to support launch. Success in this role will require strategic thinking, strong leadership skills, a collaborative mindset, solid hematology (w/ recent launch) experience (highly preferred), and a proven track record operating in an emerging/developing organization. This will be a hands-on role as functions onboard. This role is hybrid.

Responsibilities to include but not limited to:

--- Shape key strategies, pull through prioritized tactics and live into the overall brand vision set by Genmab organizational leadership

--- Seamlessly integrate professional promotion strategies into the overall product brand plan

--- Manage detailed tactical plans and develop related content to drive brand and launch readiness goals

--- Partner effectively across HCP, Consumer, and Digital Marketing to develop and implement cohesive brand campaigns, creative, positioning and messaging, etc.

--- Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage

--- Track and provide weekly Key Performance Indicator Reports up through Genmab leadership

--- Work effectively with Genmab sales leadership (and field sales advisory boards), relevant Genmab functions, and epcoritamab alliance partners while representing Best for Brand and Genmab interests

--- Work productively to lead through external agency partners, key internal stakeholders, and cross functional groups within the Genmab organization to drive performance results

--- Drive engagement and partnerships with relevant professional societies and marketing advisory boards

--- Manage project timelines, budgets and all key deliverables aligned to effective launch readiness


--- A minimum of a bachelor's degree is required. Advanced degree preferred

--- A minimum of 4 -6 years of professional relevant experience required

--- Oncology/hematology marketing and/or relevant therapeutic areas experience highly preferred

--- Deep understanding of pertinent marketing concepts within pharma/biotech required

--- Recent (ADC, Immuno-Oncology, targeted therapy, personalized medicine) launch experience highly preferred

--- Experience working in the highly complex, dynamic environment of an emerging organization preferred

--- Proven ability to work cross-functionally and on multiple projects simultaneously required

--- Ability to thrive in ambiguity, with an entrepreneurial mind-set and a track record of results

--- Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization

--- Start-up, emerging pharma, or new team experience preferred

--- Prior joint venture/ co-promote / co-marketing alliance experience preferred

--- Ability to travel domestically up to 25% required

Genmab will offer the successful application a challenging position, where the right candidate will have the opportunity to work with highly specialised people across functions in an informal, multicultural environment, with an aim to make a difference in the lives of people with cancer.

At Genmab, we pride ourselves on our unique culture. We are committed to make a positive impact on the lives of cancer patients. We hypothesize and experiment to seek innovative solutions, no matter the employee's role; we speak up, empower each other, and embrace change and growth; we respect and celebrate our differences while working as one team. Teamwork and respect are central pillars of Genmab's culture and we therefore ensure an inclusive, open, and supportive professional work environment across our international locations. Genmab employees work with determination, challenge the status quo and cultivate a growth mindset in everything we do.

We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success. No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.

Genmab US, Inc. is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website:

Scam alert

Please be alerted that at the moment a recruitment scam involving Genmab is circulating. The scam involves recruiters on LinkedIn and elsewhere, pretending to be Genmab employees, headhunting candidates, asking for CVs and other personal information. The scam can include asking for payment for interviews or interview preparation. This communication is not coming from Genmab, we encourage people to stay alert and not to respond to these queries.

Keywords: Genmab A/S, Trenton , Senior Product Manager, Prof Promo, Hematology, Executive , Princeton, New Jersey

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