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Senior Manager, Business Intelligence, Neurology

Company: Green Key Resources
Location: Trenton
Posted on: January 28, 2023

Job Description:

Overview--- - - - - - -Leverage competitive landscape and market research analysis to contribute to the development of brand strategies in our epilepsy, insomnia and Alzheimer's Disease franchises--- - - - - - -Support the development of hypotheses and actionable insights--- - - - - - -Be responsible for management and coordination of primary market research initiatives (both qualitative and quantitative), competitive intelligence studies, and secondary data analysis for brands and markets--- - - - - - -Ensure that market research deliverables meet current and future needs of the brand/organization, in close coordination with stakeholders in US marketing, sales, market access, and the global commercial teams--- - - - - - -Collaborate with various internal (local and global) and external partners to share information that provides insightsJob Description - - - - - - -Partner with key marketing and other local and global cross-functional team members to devise innovative research-based business solutions that are cost-effective. Inform strategic choice decisions and help to align the organization through an evidence-based approach. Manage market research planning and execution, as appropriate. - - - - - - -Monitor changes in the marketplace via primary and secondary market research and competitive intelligence. Utilize information from these analyses to develop insights for business partners, enabling business hypotheses generation that leads to strategy and execution - - - - - - -Develop and track KPIs for key strategies and executional initiatives, collecting data from tracking measurements that will enable strategy refinement and enhanced performance over time - - - - - - -Manage market research budgets and negotiate vendor contracts as appropriate - - - - - - -Design, coordinate, and manage projects for both in-house and outsourced market research projects - - - - - - -Incorporate the hhc philosophy along with understanding of the true patient needs into analysis - - - - - - -Inform strategic and tactical decisions for assigned brand(s)/indications - - - - - - -Develop and track performance KPIs and metrics - - - - - - -Provide understanding of market dynamics and key factors to internal stakeholders - - - - - - -Timely management and execution of contracts with external market research/analytics/ competitive intelligence suppliers - - - - - - -Accountable for management of annual budget within +/- 3%---QUALIFICATIONS: - - - - - - -BA/BS Degree Required, MS/MBA Desired - - - - - - -5-10 years of experience with a pharmaceutical or healthcare company - - - - - - -Minimum of 3 years in market research - - - - - - -Experience with Neurology market research preferred - - - - - - -Experience in managing primary qualitative & quantitative market research - - - - - - -Experience with the use of secondary data such as Xponent, APLD, NPA, etc. or similar - - - - - - -Familiarity with Competitive Intelligence methods and practices - - - - - - -Excellent communication and interpersonal skills -Experience and successful track record working in cross-functional team environments -Strong presentation skills - - - - - - -Demonstrated leadership abilities Accomplishments in challenging situations requiring leadership of -customers/stakeholdersStrong ability to coordinate and influence within a cross-functional team - - - - - - -Good skills in Microsoft Office (PowerPoint, Excel

Keywords: Green Key Resources, Trenton , Senior Manager, Business Intelligence, Neurology, Executive , Trenton, New Jersey

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