Omni - Channel Marketing Manager

Company: Alpha Consulting
Location: Trenton
Posted on: March 17, 2023

Job Description:

OMNI CHANNEL MARKETING MANAGER LAWRENCE TOWNSHIP, NJ Hybrid Work Schedule 50% Onsite Required Skills:

• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing.
• Experience leading digital engagement, channel, and analytics activities.
• Proven ability in managing digital agencies, vendors, and cross-functional support teams.
• Competence in developing, evaluating, and activating HCP media plans.
• Demonstrated ability to successfully navigate internal MLR review processes.
• Prior Digital or Media Marketing Agency experience is a plus.
• Strong oral and written communication skills.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, Workfront, Veeva CRM.
• Demonstrated digital and HCP program experience.
• Demonstrated ability to track and manage annual digital programs.
• Hybrid work opportunity.
• The ability to work in the office two days a week is preferred. Project Description:
  • The Worldwide Omni-Channel Experience Strategy & Planning team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, and Production teams.
  • In this role, you will be responsible for the management and execution of omni-channel engagement plans to support one of the Client's brands.
  • You will serve as a dedicated point-of-contact for an immunology brand reporting into the Associate Director, Engagement.
  • This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
  • Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
  • The purpose of this role is to serve as a dedicated point-of-contact for the Client's brand, their digital and media agencies, and ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
  • This role is for SOTYKTU HCP.
  • Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy.
  • Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs. (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
  • Partner with the Brand, digital agencies, media partners and the Client's Production team to define project strategy, scope, timelines, and deliverables.
  • Lead pull through digital tactics and media programs that drive business impact.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
  • Monitor project status and provide regular reporting on progress, challenges, and solutions. This 6+ month position starts ASAP. Please E-MAIL your resume (attachment to email) with rate and availability to Margo: ALPHA'S REQUIREMENT #23-00488 MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE

Keywords: Alpha Consulting, Trenton , Omni - Channel Marketing Manager, Executive , Trenton, New Jersey