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Omni - Channel Marketing Manager

Company: Alpha Consulting
Location: Trenton
Posted on: March 17, 2023

Job Description:


  • Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing.
  • Experience leading digital engagement, channel, and analytics activities.
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams.
  • Competence in developing, evaluating, and activating HCP media plans.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Strong oral and written communication skills.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, Workfront, Veeva CRM.
  • Demonstrated digital and HCP program experience.
  • Demonstrated ability to track and manage annual digital programs.
  • Hybrid work opportunity.
  • The ability to work in the office two days a week is preferred. Project Description:
    • The Worldwide Omni-Channel Experience Strategy & Planning team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, and Production teams.
    • In this role, you will be responsible for the management and execution of omni-channel engagement plans to support one of the Client's brands.
    • You will serve as a dedicated point-of-contact for an immunology brand reporting into the Associate Director, Engagement.
    • This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
    • Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
    • The purpose of this role is to serve as a dedicated point-of-contact for the Client's brand, their digital and media agencies, and ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
    • This role is for SOTYKTU HCP.
    • Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy.
    • Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
    • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs. (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
    • Partner with the Brand, digital agencies, media partners and the Client's Production team to define project strategy, scope, timelines, and deliverables.
    • Lead pull through digital tactics and media programs that drive business impact.
    • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
    • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
    • Monitor project status and provide regular reporting on progress, challenges, and solutions. This 6+ month position starts ASAP. Please E-MAIL your resume (attachment to email) with rate and availability to Margo: ALPHA'S REQUIREMENT #23-00488 MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE

Keywords: Alpha Consulting, Trenton , Omni - Channel Marketing Manager, Executive , Trenton, New Jersey

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