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Ex Director, US Immunology GI Marketing Lead

Company: Disability Solutions
Location: Princeton
Posted on: July 2, 2024

Job Description:

Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .A skilled leader and accomplished marketer with customer focus to lead the commercial business for Zeposia in Ulcerative Colitis (UC), which represents a $1.0+ BN peak year sales opportunity in the US and Cendakimab in EoE which has the potential to launch in late 2025. The GI Marketing Lead will lead all aspects of in-line commercialization planning and execution for Zeposia in the treatment of UC and partner with the WW and US commercialization teams to prepare for & launch Cendakimab for EoE. The GI Marketing Lead reports directly to the Vice President, Neurology & GI Sales and Marketing. He or She will be accountable for managing a high-performance team of top talent and staffing, as needed, to develop and execute a full promotional plan to support solidifying Zeposia as the next step in UC therapy to the gastroenterology healthcare community and building a full commercialization launch plan for Cendakimab in EoE. In addition, this individual will lead collaboratively across a matrix organization inclusive of Sales & Sales Training, MAX, Regional Field Marketing, Medical, Customer Insights, Worldwide Commercial, Legal, Promotion Integrity, and our WW Customer Engagement Team. He or She will be accountable for leading the US MS matrix team and will manage, mentor, and coach the team developing and executing plans to deliver sustainable differentiation and accelerated growth of Zeposia in UC and rapid adoption of Cendakimab for EoE. We are looking for a dynamic, performance-driven leader who cultivates a team-based, collaborative, customer/externally focused environment which promotes candor, innovation, and appropriate risk taking.Key ResponsibilitiesLead development and execution of the US GI strategy and communication platforms for Zeposia and Cendakimab, in collaboration with matrix team, including Worldwide, to ensure synergistic messaging and execution across the brands.Manage brand/ indication-level operating expense decisions to ensure proper resource utilization across A&P spend and operating expense management.Drive top-line forecasting and projection workstream for US Zeposia UC indication and Cendakimab US in conjunction with the Business Insights & Analytics team.Continue to solidify BMS presence and leadership in gastroenterology through the development of a customer focused engagement plan, inclusive of a communication platform, that will clearly & succinctly convey the company's commitment to GI.In collaboration with MAX organization, develop and implement comprehensive access strategy and plan, consistent with brand strategy and inclusive of payer access and patient services model.Identify / retain top marketing talent and build GI professional promotions team.Effectively analyze customer insights, brand performance, market trends, & competitive response to inform strategic plan which addresses key challenges and capitalizes on prioritized business opportunitiesFoster strong, collaborative working relationships with external and internal customersCollaborate with matrix BI&A team to identify and leverage deep customer insightsDevelop and implement the strategic and tactical plans to promote Zeposia and Cendakimab to Healthcare PractitionersPartner with WW Customer Engagement Team to optimize Marketing Mix & Channel selection.Lead and mentor GI matrix team to communicate performance and strategy presentations to Leadership TeamsProvide commercial input to optimize the brand's US data / evidence generation planQualifications & ExperienceMBA or another Advanced Degree Preferred. Minimum of 10 years of pharmaceutical experience with a minimum of 5 years of marketing experience.Strong leadership skills to lead/contribute to the overall strategic planning and execution of key deliverablesPrior experience managing & developing high performing teams required.Prior Health Care Practitioner marketing experience with demonstrated expertise in customer focus, insight mining, message development and marketing analytics required.Proven track record of effectively and efficiently driving performance within a matrix organization with strong organizational, interpersonal, communication skills and executive collaboration required.Ability to develop and manage strong customer relationshipsImmunology experience strongly preferred.Successful launch experience strongly preferred.Willing to travel up to 25% Why You Should Apply Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion, and integrity bring out the highest potential of each of our colleagues.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or any part of the recruitment process direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as Transforming patients' lives through science--- , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.On-site Protocol BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Keywords: Disability Solutions, Trenton , Ex Director, US Immunology GI Marketing Lead, Executive , Princeton, New Jersey

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