Director Integrated Digital Channel Deployment

Company: Disability Solutions
Location: Princeton
Posted on: September 1, 2024

Job Description:

Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .Position SummaryThe Director- Integrated Digital Channel Deployment, is a key position on the WW Integrated Content Delivery team. The Director- Digital channels will develop and oversee an integrated digital experience for Commercial websites (primary), emails, messaging programs, podcasts for BMS worldwide. This role is responsible for the strategy, development, and direction of our web channels and other digital channels, which will include the roadmaps, standards, op models and training to deliver a digital presence that our brands/ markets can leverage and create a competitive differentiation. Key ResponsibilitiesWW Integrated Digital Channel Deployment defines, builds, and supports the WW Website Engagement strategy to help drive customer engagement with BMS via the web, providing a seamless, consistent, and optimized experience across multiple digital platforms (desktop, mobile etc.). This role also has a process oversight into additional channels like home office emails, one way messaging, podcasts, chat and other digital related channels.

• Business ownership of relevant platforms and channels used for content deployment and customers engagement.
  • Ensuring content to customers across multiple digital devices for products, campaigns, services etc.
  • Responsible for the roadmap, standards, processes, training, change management of the web capabilities and support the other digital channels as the business POC
  • Ensuring the web content is up to standard and consistent with organization approach.
  • Partnership with other channel deployment leads to drive adoption and performance of the home office emails and messaging, podcast channels, and personalization technologies across the channels.
  • Facilitate the content creation and approval process with established standards, templates, and best practices.
  • Drive customer engagement with the brand through user friendly web platforms and through seamless integration with other capabilities like WW Reg, Live chat, social share, podcast, one way messaging, emails etc.
  • Business product owner of the Build Easy platform including strategy, development & direction of our worldwide website capabilities team through creation of standards, roadmap, op models and platforms.
  • Creates and partners in execution of innovative and effective digital delivery capabilities and strategies that can be leveraged companywide.
  • Identifies key connection points across matrix partners (Brands, Markets, Engagement Planners, Medical, BI&A, Commercial, Clinical Trials, IT, procurement, business, legal, medical, regulatory (MLR), compliance and others) to help facilitate the well thought out execution of initiatives.
  • Partner closely and lead with other internal and external teams to ensure organizational alignment and to drive efficiency companywide- aligning with enterprise-wide initiatives.
  • Extensive experience and subject matter expertise - Interface with various levels of leadership educate/ evangelize them on available capabilities and drive alignment on path forward for their business.
  • Local Market digital channel customizations
    • Build market specific capabilities for key international markets.
    • Drive thought leadership on impact of omni-channel capabilities (web and other channels) to international markets and enable future enhancements and evolution.
    • Enable blend on standardized vs. customized web templates to international markets.Qualifications & Experience
      • Experience in leading omni-channel touchpoints, understanding of digital channels - web, home office emails, SMS, one way messaging, personalization technologies.
      • Deep experience in web related technologies
      • Bachelor's degree required or graduate degree preferred
      • Significant experience interfacing with different levels of organization
      • Experience in omni-channel capabilities
      • Proven ability in managing digital agencies, capability vendors, and cross-functional support teams.
      • Demonstrated excellence in operational effectiveness.
      • Proven track record of coordinating and collaboration across multiple teams to prioritize varying business objectives and drive action to meet business requirements; recognized as an influential leader with credibility in conflict management and expectation management.
      • Proven track record of planning, prioritizing, and driving new omni-channel capabilities within a complex organization.
      • Development/execution through effective project management and internal negotiation skills to build consensus, resolve conflicts and manage expectations.
      • 15+ years in project/program management
      • Experience and knowledge of navigating the Legal/Medical/Regulatory review process in new omni-channel capabilities.
      • Strong oral, written, and interpersonal communication skills
      • Experience working in the pharmaceutical or healthcare industry preferred.
      • Experience working with commercial and medical/R&D business partners preferred.
      • Both US and ex-US business experience If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as Transforming patients' lives through science--- , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.On-site Protocol BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Keywords: Disability Solutions, Trenton , Director Integrated Digital Channel Deployment, Executive , Princeton, New Jersey