Associate Director, Data and Analysis

Company: Publicis Groupe
Location: New York
Posted on: June 1, 2025

Job Description:

Company DescriptionDigitas is the Networked Experience Agency, built on the vision of creating magnetic experiences that earn the right for brands to exist in human networks. We leverage data, technology, creative, media, and strategy capabilities to deliver Networked Experiences. Recognized by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, and Media Network of the Year, Digitas serves leading brands globally with over 5,500 employees across more than 65 offices in 43 countries.
Job DescriptionThe Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe data should be used to generate ideas and tell stories that benefit our clients.We are seeking an outstanding Associate Director to lead strategic client growth, develop innovative data-driven marketing solutions, and motivate teams to execute marketing ideas effectively. If this sounds like you, read on.
ResponsibilitiesAs an Associate Director, your role includes:

• Guiding teams in driving strategic data-driven growth to surpass client goals through brand campaigns, acquisition strategies, site optimization, and online testing.
  
• Partnering with clients and internal teams by implementing conceptual data frameworks and developing effective marketing strategies.
  
• Expanding client work by building recommended approaches and scope.
  
• Evaluating new online and offline data opportunities, including new sources, technologies, and partnerships.
  
• Fostering creative thinking on data utilization to solve unique business challenges across Marketing activities.
  
• Managing project execution efficiently, including best practices implementation.
  
• Building a collaborative team environment, participating in training, and supporting employee growth.
  
  QualificationsIdeal candidates will have:
  
  
• 7-9 years of experience in analytics or strategy within advertising, management consulting, or ad tech.
  
• Strong client relationship, communication, and project management skills.
  
• Experience managing a team.
  
• Strong analytical, critical thinking, and problem-solving skills.
  
• Knowledge of modern statistical learning methods (regression, classification, supervised/unsupervised learning).
  
• Familiarity with digital data technologies (DMPs, Google Analytics, pixel tracking, site tagging).
  
• A four-year college degree; advanced degrees are a plus.
  
• Passion for online advertising and emerging digital trends.
  
• Ability to thrive in a fast-paced, deadline-driven environment.
  
  We look forward to hearing from candidates who meet these criteria.
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Keywords: Publicis Groupe, Trenton , Associate Director, Data and Analysis, Executive , New York, New Jersey