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Director, Community Oncology Strategy & Marketing

Company: Bristol-Myers Squibb
Location: Princeton
Posted on: February 24, 2021

Job Description:

Director, Community Oncology Strategy & Marketing Princeton - NJ - US At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.--In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference. The US Oncology, Director of Community Oncology Strategy and Marketing will lead the Community Oncology Strategy and Marketing while elevating and differentiating the Oncology portfolio across tumors. Execution will focus on key customer customers in the Community setting including Oncology Networks, Group Purchasing Organizations (GPOs), the multi-disciplinary team (MDT), and Health Informatics Technology (HIT). The position will report directly to the US Oncology Commercial Portfolio Lead and will have 4 direct reports. Close collaboration with the tumor teams and cross-functional teams is required for success. In this role and through the leadership of his/her direct reports, the Director of Community Oncology Strategy and Marketing will: Key Responsibilities

  • Manage and develop team of 4 marketers
  • Develop and execute Community Oncology Strategy aligned with Oncology Portfolio and Hematology teams
  • Lead Group Purchasing Organizations (GPO) and Oncology Networks strategy and engagement tactics to support in-line business and key launches
  • Work with Engagement Hub and Sales to ensure Community Oncology engagement is maximized consistent with our business objectives and priorities
  • Build and foster strategic partnerships to broaden the Oncology portfolio's strategic impact to the entire Multi-Disciplinary team
  • Develop tailored innovative tactics for Community Oncologists as needed
  • Ensure appropriate links to Advocacy organizations
  • Lead US Oncology Health IT function aligned with Hematology business and other Business Units including 2 Health IT Specialists and customer facing resources
  • Lead multi-disciplinary team congresses, materials, and tactics
  • Drive organization innovation through leading and piloting "big ideas" at the portfolio level Qualifications & Experience
    • BS/BA required with MBA or other Advanced Degree Preferred--
    • Minimum of 7-10 years of pharmaceutical experience with a minimum of 5 years of marketing experience
    • Oncology, Management, and Sales experience strongly preferred
    • Ability to develop and manage strong customer relationships
    • Prior Health Care Practitioner marketing experience with demonstrated expertise in customer focus, insight mining, strategy development, and marketing analytics
    • Experience in managing external resources and partners including advertising agencies
    • Proven track record of effectively and efficiently shaping strategy and driving performance within a matrix organization
    • Strong organizational, interpersonal, communication skills, and executive collaboration required
    • Ability to navigate a complex matrix team leading without authority Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. W e're creatinginnovative medicines for patients fighting serious diseases. We're also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.

Keywords: Bristol-Myers Squibb, Trenton , Director, Community Oncology Strategy & Marketing, Healthcare , Princeton, New Jersey

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