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Adobe Analytics Developer

Company: MindsBeam Technologies Inc
Location: Dayton
Posted on: January 15, 2022

Job Description:

Adobe Analytics Developer

Responsibilities:
Re-implement Adobe Launch and Adobe Analytics across multiple platforms and cross-domains to improve web analytics tracking accuracy for our customer.
Understand key aspects of Adobe Analytics (variable mapping, tags, sCode, plug-ins, server call types, cookies, Adobe Analytics variables, Link Tracking, dataLayers, HTML & packet sniffing, MCIDs and Identity Services).
Develop digitalData Layer variables for production customer-facing web and mobile applications.
Work with cross-functional development teams to deploy code to customer facing web and mobile applications utilizing GitHub.
Ensure the integrity and accuracy of Adobe Analytics by continually monitoring tags, both manually and with automated tools.
Ensure integrity of Adobe Analytics data passing into Salesforce. Understanding of Adobe Analytics's hit level visitor summaries. Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans and/or products.
Keep up to date with changes in Adobe Analytics technology and how they affect the tags and data.
Keep up to date with GDPR and privacy regulations and make necessary updates to web analytics tracking and cookie categorizations in OneTrust to support accuracy and legal compliance.
Exhibit strong analytical, project management, and communication skills.
Showcase subject matter expertise in the management of analytics tools. Become an ad hoc expert on subjects as needed.

Qualifications:
Certification: Adobe Certified Professional - Adobe Analytics Developer
Should be proficient in all areas of the full development lifecycle for implementing Adobe Analytics - digitalData layer development using javascript, embed codes in Adobe Launch, variable mapping in Adobe Launch, Marketing Cloud Identity Service packages, debugging using developer tools in QA + production environments.
Experience with implementing server-side tracking for Adobe Analytics.
Required: Have working knowledge of web architecture, and using tools such as JavaScript, jQuery, Node.js, HTML/CSS, Regex, UNIX, GitHub, Salesforce
Preferred: Also has working knowledge of cloud computing (AWS), data lakes, warehousing, ETL processes,SQL Server, RESTful APIs in addition to the requirements above.
4-8 years of experience working on Adobe Analytics implementations.
Experience with Adobe Launch tag management.
Report and dashboard generation using Adobe Data Workbench. Strong interpersonal skills with the ability to clearly communicate information - both written and verbal - to multiple audience types.
Ability to quickly master tracking software of third-party vendor applications from various analytics and advertising technologies such as 6thSense, Facebook, DoubleClick
Candidates should be flexible / willing to work within an AGILE development framework.

Keywords: MindsBeam Technologies Inc, Trenton , Adobe Analytics Developer, IT / Software / Systems , Dayton, New Jersey

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