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Marketing Associate (Remote)

Company: NRG
Location: Princeton
Posted on: June 13, 2021

Job Description:


NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

This position is governed by a local union contract.

Job Summary:

The Regional Marketing Analyst will be responsible for developing and managing regional marketing programs across multiple channels, supporting business objectives, leading acquisition, fostering customer retention, and advancing brand awareness. Youll be responsible for setting specific objectives to develop a cohesive and profitable regional marketing strategy for NRG. This position is remote.

Essential Duties/Responsibilities:

  • Partner with sales to lead regional marketing programs to support specific business objectives, goals, metrics and define best practices, standards, and processes to drive an increase in brand market share, successful customer acquisition and current customer upsell opportunities
  • Continuously build understanding of the regions, channels and customer segments supported through research, data analyses and sales insights, and incorporate insights into campaign planning
  • Market through various channels and segment databases to drive Marketing Qualified Leads
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving stated objectives, including impact on lead flow and show year-over-year improvements in generation of new leads, lead conversions, and lead engagement
  • Partner with sales operations and technical sales to identify and execute sales enablement strategies and sales plays
  • Maintain campaign calendar of regional campaigns/programs, tactics, and metrics to optimize awareness and lead generation efforts
  • Develop a deep understanding of customers, products, and the buyers journey, ensuring that content reaches the right part of the sales funnel at the right time
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors as needed

Working Conditions:

  • Hybrid - office, home environment
  • Some travel required (10-15%)
  • Some overtime required as special projects arise.
  • Occasionally requires lifting as appropriate to perform duties and responsibilities.

Minimum Requirements:

  • Minimum: Bachelors degree from an accredited four-year college or university preferably in Business, Marketing, Communications, or related field.
  • 3 or moreyears of experience in marketing and communications, preferably in the B2B space
  • Experience in marketing to Northeast customer segment

Preferred Qualifications

  • In-depth knowledge of energy industry a plus
  • Experience building complex marketing programs (demand/lead generation) and reporting on results
  • Strong analytical and data analysis skills to track and optimize campaign performance based on customer acquisition costs by channel
  • Knowledge of CRMs (Salesforce or Siebel), project management, content marketing and content management systems a plus.

Additional Knowledge, Skills and Abilities:

  • Ability to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities
  • Team player with the confidence to present a professional and positive demeanor with internal and external customers
  • Ability to collaborate with and influence other team leaders to support Marketing projects and initiatives


NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
EEO is the Law Poster(The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Human Resources

Keywords: NRG, Trenton , Marketing Associate (Remote), Other , Princeton, New Jersey

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