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Brand Marketing Manager - Boost Nutrition

Company: Nestle USA
Location: Bridgewater
Posted on: July 22, 2021

Job Description:

Nestlé Health Science invests in every employee to make certain each person can reach their greatest potential and works in an environment rooted in respect, diversity and teamwork. We focus on empowering the patients and consumers we serve to live healthier lives through industry leading nutrition and nutrition-enabling solutions by keeping their needs at the center of everything we do. We make quality and innovation our highest priorities when delivering our trusted brands such as BOOST®, Carnation Breakfast Essential®, Peptamen®, Compleat Organic Blends®, Zenpep®, and many more. 

We are a globally recognized leader in the field of nutrition science with our US headquarters in Bridgewater, NJ, and have over 5000 employees around the world. Come join the Nestlé Health Science family and experience exciting opportunities! 

Nestlé Health Science offers employees in eligible roles the opportunity to work remotely up to 100% of time, in an environment where they feel most comfortable to achieve the best possible results. With Flex Fit, our employees are empowered with the choice of working remotely or working in our office, or both! 

 

POSITION SUMMARY

Leveraging strong Marketing capabilities, responsible for the sales and profit for new and existing products within the product platform. Independently leads cross-functional team including sales, medical affairs and global marketing to develop the annual and strategic marketing plans. Leads the implementation process cross-functionally to ensure attainment of sales and profit targets through successful delivery of product to marketplace, the development and implementation awareness/sales campaigns, market research and product development. Provides direction to the organization and collaborates cross-functionally to provide appropriate and effective training, sales tools, and other support to the sales organization as it relates to platform-specific marketing and sales initiatives for new and existing products. With little oversight, autonomously maximizes platform/product line potential to achieve/sustain market leadership and customer penetration.

Key Responsibilities:

  • Short and Long-term Platform/Product Line Management
  • Identifies consumer insights relative to assigned platform and product
  • Leads all activities of assigned platform/product lines and assigned programs
  • Works with operations and Customer Development to create monthly sales forecast
  • Develops and manages platform marketing and promotion budget
  • Develops functional requirements for product enhancements and new products to ensure that requirements identify the market need/problem, and leads cross functional team to develop the solution that best meets the market need/problem
  • Serves as interface with global marketing and development team on global new product and program launches to define and communicate local customer and business needs
  • Determines required marketing mix to support annual/strategic plan objectives
  • Provides direction and collaborates across the organization as appropriate for the development of marketing programs and marketing literature that compliment product and channel needs
  • Works with supply chain to ensure customer satisfaction
  • Assists Sales/Customer Marketing in pricing and bid preparation
  • Annual Marketing Plan and Budget
  • Develops and executes the annual marketing plan for the platform and assigned program
  • Leads work with agencies and internal Creative Services in the creation and management of strategic sales materials and clinical programs to promote and educate on our products
  • Establishes platform/product sales, profit and A&P marketing budgets
  • Measures and monitors performance against plan and program effectiveness 
  • Modifies plans or implements corrective actions as necessary
  • Competitive/Market Analysis
  • Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements
  • Formulates and executes successful competitive research and action plan development
  • Sales Support and Interface
  • Develops channel specific marketing strategy and programs
  • Responds to product and platform related questions in support of sales team
  • Supports sales training and provides sales support as needed
  • Participates in appropriate trade/customer functions
  • Participates on customer teams as appropriate

 

Experience and Education Requirements

  • Education: Undergraduate degree in business, healthcare administration, marketing or a related discipline or related experience.  MBA preferred.
  • Experience:  5+ years of Marketing , Sales or Customer experience, with a demonstrated track record of success.  Experience in medical nutrition ideal.  Experience in either medical marketing or sales with a top-tier healthcare organization strongly preferred.

Preferred Skills

  • Demonstrated leadership presence, negotiation and persuasion skills
  • Analytical rigor (research assessment, business performance data, financial assessments)
  • Ability to assess, develop and implement innovative business opportunities
  • Proven ability to work cross-functionally and lead teams
  • Strong interpersonal/communications skills
  • Timeline/critical path management 
  • Collaborative, strong team player
  • Strong verbal and written communication skills with internal and external stakeholders
  • Knowledge of US healthcare industry including: HCP influencing and demand generation models; reimbursement structures; healthcare distribution system; healthcare pricing and tender process. Nutrition experience and / or medical device experience is a definite plus

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

 

#LI-MF

Keywords: Nestle USA, Trenton , Brand Marketing Manager - Boost Nutrition, Other , Bridgewater, New Jersey

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