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Head of Consumer Acquisition

Company: Johnson & Johnson
Location: Skillman
Posted on: June 24, 2022

Job Description:

At Johnson & Johnson Consumer Health, we help more than 1.2 billion people live healthier lives, every day from their very first day. As ONE agile team of 19,000 employees worldwide, we are a vibrant part of Johnson & Johnson. We are industry leaders in health, earning the #1 or #2 position in most of the categories in which we compete. Our iconic brands are rooted in science and endorsed by professionals. From drawing a baby's bath and healing cuts and scrapes to protecting skin from the sun and soothing aches and pains, people have turned to our innovations for more than 130 years. Our portfolio of differentiated brands, including TYLENOL, ZARBEE'S NATURALS, NEUTROGENA, AVEENO, LISTERINE, OGX and JOHNSON'S, combines the power of science with meaningful human insights to help people care for themselves and those they love.

We are currently recruiting for a Head of Consumer Acquisition. This position can be located in Los Angeles, CA, Skillman, NJ or New York, NY. Remote work options may be considered on a case-by-case basis and if approved by the Company.

In this role you will be the single-threaded owner of all consumer acquisition goals for Neutrogena. The person in this role will lead a team of high-performance marketers in an agile environment to convert awareness and interest around our brand, prioritizing and executing media initiatives focused on acquisition, including search (traditional and retail), retail media, and paid social/influencer, and ensuring acquisition programs are coordinated and integrated across the digital ecosystem, with focus on bridging "traditional" and retail media executions.

Data driven and highly analytical, this leader is expected to scale growth initiatives by working across brand, agency, and customer teams, and will continuously test and assess digital performance in real-time to efficiently optimize success metrics such as media ROI, conversion rate, and engagement to name a few. This role will also work with Audience Managers and media agency to deploy and optimize audience strategies, unlocking the value of 1P data.

We are looking for a candidate that is independent, creative problem-solver with great business acumen and analytical skills, capable of driving multiple projects simultaneously while leading and developing high-performing teams, and influence partners to think big and deliver on project roadmaps. Excelling in Neutrogena requires a leader ready to put skin in the game: ambitious mindset, innovative thinking, and capable of leading through ambiguity

Th person in this role will regularly assess external landscape, engage and partner with Marketing, Market Research, Sales, and media agency teams to stay up to date on the latest consumer insights, industry trends, competitive strategy, brand and customer objectives to proactively inform acquisition strategies. You will lead, mentor, and develop a team of 7-10 digital experience specialists.

In this role you will:

* Own of customer acquisition for the business.
* Build long-term strategies for customer acquisition and lead the team in execution over the short/medium term.
* Own all on-deck acquisition optimization efforts and work closely with brand and engagement teams to make it easy for consumes to join.
* Write new playbooks on customer acquisition for the business.
* Work closely with launch marketing and other teams to build the right content targeting framework across customer cohorts to maximize conversion.
* Work with external platforms, agencies and support partners to ensure the right tooling and optimization of Neutrogena advertising campaigns.
* Mentor and develop a team of high-performing marketers
* Deliver customer acquisition outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results
* Drive robust and detailed measurement and reporting processes
* Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition


What we are looking for:

Required Skills:

* A minimum of a bachelor's degree or equivalent, preferred area of study in Business, Marketing or Technology
* Experience presenting metrics and progress to goal with stakeholders, and driving direction and alignment with cross-functional teams
* Experience managing teams
* A minimum of 10+ years of relevant experience, including media execution, digital marketing, or related field with a deep understanding of the integrated marketing experience and the role digital plays in the marketing mix
* Prior media agency experience or dedicated media role within a company/brand team
* Solid understanding of foundational marketing technologies (Ad Servers, DSPs, DMPs/Content Management Systems, Audience Management Platforms (CDP), Adobe Marketing Cloud, Google Analytics, etc.)
* Ability to define and set critical metrics for measuring program effectiveness. Ability to turn complex data and insights into easily understood data stories.
* Should have managed large-scale budgets to deploy across media on both performance and brand marketing outcomes
* Able to use learning tools optimally to support decision making, e.g., A / B testing and experimentation
* Strong intellectual curiosity and entrepreneurial approach with the ability to work in a rapid and iterative development environment
* Self-starter with interpersonal, leadership, and collaborative skills to work effectively with multiple cross-functional teams
* Excelling in Neutrogena requires a leader ready to put skin in the game: ambitious mindset, innovative thinking to enable market disruption and capable of leading through ambiguity

Preferred Skills:

* Agile/SCRUM experience
* Experience developing, leading, and executing 360-degree campaigns

Primary Work Locations:

Roles available in:

* Los Angeles, CA
* Skillman, NJ or New York, NY

At Johnson & Johnson, we're on a mission to change the trajectory of health for humanity. That starts by creating the world's healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love. As such, candidates offered employment must show proof of COVID-19 vaccination or secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families and the communities in which we live and work.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Johnson & Johnson announced plans to separate our Consumer Health business to create a new publicly traded company. The process of the planned separation is anticipated to be completed within 24 months, and it will be subject to legal requirements including consultation with works councils and other employee representative bodies, as required, and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health and your employment would be governed by New Consumer Health's employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by New Consumer Health at an appropriate time and subject to any necessary consultation processes.

Primary Location

United States-California-Los Angeles-

Other Locations

North America-United States-New Jersey-Skillman, North America-United States, North America-United States-New York-New York


Johnson & Johnson Consumer Inc. (6101)

Job Function


Requisition ID


Keywords: Johnson & Johnson, Trenton , Head of Consumer Acquisition, Other , Skillman, New Jersey

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