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Sr. Digital Marketing and Communications Specialist

Company: APN Consulting
Location: Piscataway
Posted on: January 28, 2023

Job Description:

Job Description

PN Consulting has an immediate need for a direct client requirement:
Position: Sr. Digital Marketing and Communications Specialist
Location: Piscataway, NJ/Hybrid

Job Summary
The overall purpose of this position is to help develop and promote the Client Awards Program to a wide variety of audiences, as well as to communicate with award recipients, and promote all awards events, including the Honors Ceremony and related activities. This role is primarily responsible for content and campaigns that generate member engagement while communicating information through a wide variety of mediums about the Awards Program and related activities. The Senior Digital Marketing and Communications Specialist will engage and build the Client Awards community online, analyze and report on data, and stay up to date on the latest technologies that will enhance and raise the visibility of the Awards Program, both internally and externally. As a team player, the Senior. Digital Marketing and Communications Specialist will also provide marketing guidance to the professional staff and collaborate with other marketers and the awards team to develop campaigns, create content, and focus on continuous, measurable improvement.
This role nurtures social media accounts by implementing tactics that grow followers, engage, and retain them, and help convert them into active fans and promoters of our program. The Senior Digital Marketing and Communications Specialist maintains command of best practices and trends in inbound marketing, utilizes creativity, and understands how to both build and convert a digital audience. The Sr. Digital Marketing and Communications Specialist will be a master storyteller and a metrics-driven social strategist.
This role has a direct impact on the ability of the Client Awards Department to achieve the objectives of the Client Corporate Awards Program and Client. While this role does not have direct reports, the Senior Awards Digital Marketing and Communications Specialist works collaboratively across the organization and influences the work of others.
This position is based in the Client office in Piscataway, NJ and reports to the Senior Manager, Awards Presentations. The incumbent must be self-motivated and able to work with minimal guidance in
team environment, as well as independently.

Key Responsibilities

  • Social Media management and monitoring and tracks ROI
  • Set, plan and execute social media and communications campaigns and strategies, with oversight by the Senior Manager.
  • Builds and manages a rich content strategy and editorial calendar with sharable content appropriate for specific platforms and networks that attracts qualified audiences and members (including social media posts, blog/microsite posts, webinars, infographics, etc.).
  • Writes and proofreads marketing collateral and content for a variety of audiences and mediums to support the program.
  • Creates and deploys effective email campaigns, including the template designs and branding, calls-to-action, tracking links, and content used in email sends.
  • Explores and identifies new ways to engage our target audience and leads to generate revenue.
  • Develops templates and user guides for members, award recipients, and recipient PR teams to be more efficient in their postings on social media, blogs/microsites, email, and other channels.
  • Crafts articles and announcements to promote the Client Corporate Awards program and for internal and external publications and social consumption
  • Collaborate with external PR firm(s) to support all projects, including participating in key meetings and providing suggestions for innovative ways to promote the Client Corporate Awards Program, recipients, and events
  • Researches and responds to media inquiries as appropriate
  • Drafts scripts, blog content, web page content, schedules, and other planning documents for program activities
  • Updates the Corporate Awards website and optimizes content for search engines and lead generation, including assisting with design and development of graphic elements for the Client Corporate Awards website and campaigns.
  • Manage and track results and trends to deliver regular reporting and analysis
  • Manage articles/podcasts including speaker logistics, script management, and post-production
  • ct as proofreader for program correspondence
  • ssists with video, audio, publishing projects that support the annual event(s)
  • Collaborates with internal or external vendors, and writers on materials for the program
  • Develops and distributes the annual Client Corporate Awards Program booklet and other promotional materials.
  • Develops and distributes communications to award recipient in support of their recognition
  • Maintains and updates the content on awards platforms and automation tools
  • Develops member and volunteer communications and promotions including email, direct mail, campaigns, and social medi
  • Creates and implement marketing campaigns and communication strategies to promote live and/or virtual events, and sponsorship activities
  • Supports special projects and ad hoc committees.
  • ttends Awards Board meetings, and assists in supporting goals set by the AB
  • ssists at on-site annual event(s)
  • Other duties as assigned
    • Bachelor's degree or equivalent experience Marketing, Communications, or related discipline
      Work Experience
      • 4-7 years work experience in digital marketing and/or communications, with proven skill in digital communications and analytics reporting.
      • Marketing automation system experience required
      • Social media marketing experience required
      • Graphic design skills a plus
        Skills and Requirements
        • Must be an effective communicator with strong interpersonal skills who is able to establish and maintain relationships and skillfully influence and advocate on behalf of the Client Awards Program
        • Working knowledge of current digital technologies, publishing tools and trends in the advertising, communications, and marketing industries
        • Strong social media and online community management skills, social media reporting
        • Strong detail orientation and attention to accuracy and consistency
        • Excellent writing, proofreading, and editing skills
        • Web and user experience design skills a plus
        • Strong organizational and communication skills required, including creative problem solving
        • Project management experience
        • Skilled in developing presentations and presenting ideas
        • Experience with marketing campaigns and marketing automation systems
        • Driven and results-oriented with strong ability to focus and prioritize work
        • Experience coordinating projects involving multiple stakeholders a plus
        • bility to work independently but also collaboratively with team members, other Client partners, vendors, and contractors
        • Proficiency in Microsoft Office Suite, and knowledge of Adobe Creative Suite a plus
        • Demonstrated aptitude for effectively and efficiently working with volunteer Boards and Committees for high-impact results
        • Must demonstrate the highest degree of professionalism when dealing with sensitive and/or confidential matters
        • bility to travel up to 5-10% outside of local region

Keywords: APN Consulting, Trenton , Sr. Digital Marketing and Communications Specialist, Other , Piscataway, New Jersey

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