Data Guru

Company: Acxiom
Location: Trenton
Posted on: September 12, 2023

Job Description:

As a Data Guru Consultant, you have an integral role in Acxioms growth. You represent the Data Guru brand to Acxioms clients and prospects. Your expertise in consulting and optimizing digital campaigns using third-party data is vital to Acxioms business and client success. You have strong analytical abilities and are a powerful storyteller, specifically to help Acxioms clients, agencies, and platforms find the right audience strategy for their campaigns. Youre willing to dive into reporting data to find important campaign insights and present points-of-view in the form of compelling presentations and recommendations, all while translating high-level thinking into meaningful ideas that excite clients and deliver brand results. What you will do: + Drive the use of Acxioms third-party data in digital campaigns through consulting with customers and prospects. + Add value to Acxiom Data and Identity organization by identifying opportunities, successes, and areas for improvement while proposing solutions. + Act as a strategic partner for brands and agencies in the campaign planning process + Provide strategic feedback, lead brainstorms, and host team discussions to encourage strong campaign audience strategies and pitch to clients successfully + Use advanced knowledge of digital campaigns to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaigns + Educate clients and associates regarding digital trends, market conditions, and best practices to leverage changes in the ecosystem + Demonstrate the full functionality of Acxioms audience creation and distribution tool to associates and clients for self-service adoption + Present detailed information regarding Acxioms third-party data offering including sources, competitive intelligence, vertical data assets, strengths, and weaknesses in a clear, engaging manner to advertisers, agencies, platforms, and partners + Collaborate with marketing on external and internal collateral including: blogs, video blogs, one-sheeters, and thought leadership articles. + Analyze first party CRM files to inform third party segmentation strategies + 25% travel in the US possible What you will need: + Bachelors Degree + 5 years of related work experience including digital ad sales, data analytics, consulting, sales, or partner management + Strong creativity and problem-solving skills + Ability to effectively communicate across internal teams (account owners, delivery managers, legal, accounting, marketing) + Motivation to quickly learn and understand Acxioms digital products + Ability to understand the various influences on campaign performance / impact of other marketing strategies + Capability to provide interpretation of performance - trend analysis, month-over-month performance, segment analysis, etc. + Excellent presentation skills + Excitement to understand latest marketing trends and learn new technologies, products, and ideas + Proven track record of meeting/exceeding goals and tight deadlines + Ability to establish strong working relationships with counterparts and effective relationships with clients and agencies What will set you apart: + Energy and passion to drive joint success + Email prospecting experience + Ability to become an extension of the partner organizations for which you are responsible. + Excellent written and oral communication skills + Agency experience + DSP/SSP experience + Facebook Blueprint Certification + TheTradeDesk Edge Academy Certification **Primary Location City/State:** Homebased - Conway, Arkansas **Additional Locations (if applicable):** Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) . Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com . We are leaders in helping brands achieve the number one mantra for every business know your customer. For fifty years, weve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. Were one of the marketing industrys most experienced, respected and forward-thinking leaders. For nearly fifty years, weve helped the worlds best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether youre an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. Were looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise to our clients and to our associates and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049. **We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.** Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us (https://www.acxiom.com/about-us/) Follow Us on Twitter Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting) Careers Page LinkedIn (http://www.linkedin.com/company/acxiom) Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) . Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com . Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .

Keywords: Acxiom, Trenton , Data Guru, Other , Trenton, New Jersey