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Campaign Content Strategist

Company: Intel
Location: Trenton
Posted on: June 6, 2024

Job Description:

Job Description

As technology permeates every aspect of our lives, we at Intel see an insatiable demand for processing power. Fueled by AI and the convergence of ubiquitous compute, connectivity, infrastructure and sensing, this demand signals a new era - one requiring an exponential leap in compute technology. Intel's opportunity is to push the boundaries of what's possible through collaboratively innovating with our partners to create solutions to the world's biggest challenges and to deliver on our corporate purpose to improve the life of every person on the planet through our technology solutions.

Our team is focused on developing and delivering integrated campaigns designed to increase Intel's perception as a technology leader, get credit for our innovations among a targeted B2B audience, and build relevance in artificial intelligence through our Bringing AI Everywhere initiative. The campaign content strategist will work closely with product and solutions marketing teams to influence and curate campaign content as well as collaborate with media, social and the digital experience teams for placement of content to drive full-funnel engagement from awareness to demand. They will support content planning, testing, monitoring, and optimization across the customer lifecycle. This individual will work alongside team members in the Global Media, Advertising and Campaign team which is part of the Global Marketing Group.

Responsibilities Include but not limited to:

Develop omni-channel content strategy in support of global marketing campaigns leveraging key market and audience insights.

Identify and align content requirements based on audience segmentation, journey stage, behavior or other attributes.

Communicate the campaign objectives in a compelling way and envision how content can be presented or distributed across various channels and formats, including paid media, web, social, blogs, emails, whitepapers, podcasts, events, co-marketing programs, and nurture programs.

Work cross-functionally with digital experiences, paid media, product, sales, and solution marketing teams to audit existing content, identify gaps, and define content needs based on the user journey and audience needs.

Create agency content briefs and oversee content creation insuring alignment to campaign objectives and messaging as well as meeting production deadlines and budgets.

Test, monitor, and optimize content to maximize engagement and demand.

A successful candidate will have:

Willing to understand AI marketing campaign objectives and apply to content planning to ensure on strategy and delivering against success metrics Strong understanding of how content will impact user experience

Creative storytelling and content creation skills

Excellent communication, presentation, and collaboration abilities

Strong project management and organizational skills with the ability to drive multiple projects at once and manage feedback and expectations across multiple stakeholders.

Proven ability to manage to deadlines, budgets, and launch dates.

Willing to work in a dynamically changing and often ambiguous environment.

Create content that can be scaled across multiple platforms.

Qualifications

Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship.

Minimum Qualifications:

Bachelor's or associate degree in business, Marketing, Communications or related field or equivalent work experience

6 + years in B2B content strategy and creation

Preferred Qualifications:

Experience working at a large company within the tech industry.

Knowledge of Microsoft Teams and Office including PPT, Word and Excel

Experience with Adobe Workfront and Experience Manager, Smartsheet and Brightcove

4 +years leading content strategy across various media and formats such as advertising, website, social, whitepapers, blogs, emails

Inside this Business Group

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here. (https://jobs.intel.com/en/benefits)

Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $123,139.00-$203,801.00

*Salary range dependent on a number of factors including location and experience

Working Model

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.

Keywords: Intel, Trenton , Campaign Content Strategist, Other , Trenton, New Jersey

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