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Field Customer Marketer (East/Southeast)

Company: Zoetis, Inc.
Location: Trenton
Posted on: September 13, 2019

Job Description:

LOCATION: US Remote / Field Based / East/Southeast Regions

POSITION SUMMARY

The Petcare Sr. Manager/Associate Director of Field Based Customer Marketing serves as a leader within the region as a component of the trifecta of leadership (Sales, Technical, Marketing) from Zoetis. Externally, the Sr. Manager/A.D. is the interface to the marketing/practice management structures of key customers within the region. The target customer profile will be non-major, strategic accounts purchasing over $1M in Companion Animal products with an internal marketing infrastructure (for example, Angell, Monroe, CKM, etc.). The Sr. Manager/A.D. is responsible for formulation of long-term marketing strategy and implementation to drive in-line and launch Zoetis brand growth in targeted accounts, with indirect P&L responsibility. Internally, they are responsible for clearly communicating marketing strategy (branded and above brand) to colleagues within the region, increasing utilization of marketing materials, amplifying messaging of core marketing strategies in targeted accounts and leading development of marketing resources (as needed) to meet regional objectives. Additionally, they are responsible for elevating the overall effectiveness of marketing pull through among colleagues within the region. This director works closely with Zoetis Petcare field force colleagues, marketers, finance, legal, strategic pricing, major accounts and operations/customer service teams.

POSITION RESPONSIBILITIES

Partner with customers (non-major, strategic $1M+ total sales) who have most potential for growth and influence current marketing approaches by increasing uptake of available resources and developing specialized campaigns.

Leverage M&E funds (where applicable) to develop co-marketing initiatives.

Grow pet owner database through hospital led initiatives.

Increase impact of available resources across brands: work with FF colleagues to deepen understanding and utilization of available marketing materials/programs and appropriate use/targeting Raise overall effectiveness of FF by educating and increasing competencies to implement our organizational advancements in marketing (DTC, Lead Management, digital transformation, customer experience.). Partner with Strategic Account Managers (SAMs) in region to elevate marketing acumen and accelerate pull through of evolved materials from marketing organization (social, digital, etc.). Customize campaigns, based upon approved messaging, for region based on opportunity (ex. Lyme in Northeast). Collaboration with Inside Sales to focus on specific areas of business. Share market research (as appropriate) to increase industry acumen of customer partners and internal team. Lead internal marketing efforts in support of expanding East Region culture to recognize and motivate colleagues towards achievement of business goals. Maximize local level connections (Regional Affiliations/VMAs/Conferences/large scale community events, etc.) and leverage regional brand efforts (ex. APQ DTC PR Campaign). Aid in identification/cultivation of new speakers for key therapeutic areas.

ORGANIZATIONAL RELATIONSHIPS.

ZOETIS

* Petcare Marketing Team Brand Marketers/Directors (regular), Group Director (occasional)

* PETCARE Sales Leadership Team Regional Business Directors (regular), Inside Sales Director (regular), Group Director (occasional)

* PETCARE Field Force (Regional) Strategic Account Managers (regular), Territory Business Managers (occasional)

* PETCARE Market Research Manager/Director level (regular)

* PETCARE Major Accounts Marketing (regular)

* PETCARE Finance Leads Director level (occasional for contracts)

* PETCARE Legal Director level (occasional for contracts)

* PETCARE Pricing Lead Director level (regular - for contract needs)

* PETCARE Channel Team Director level (occasional)

* Customer Service/Operations/Contracting Director Level CSR(regular)

EXTERNAL

* Customer Targeted Accounts (regular)

* Zoetis Marketing Agencies (regular)

* Customer Partner Marketing Agencies (occasional)

EDUCATION AND EXPERIENCE

* BA/BS Marketing or business discipline, MBA or equivalent preferred

* 5+ years Animal Health marketing experience demonstrating increasing responsibilities in brand and portfolio management, with 10+ years overall marketing experience

TECHNICAL SKILLS REQUIREMENTS

* Mastery of strategic marketing, brand maintenance, and marketing/finance principles

* Strong presentation/facilitation skills with large and small audiences

* Strong communications and team-building skills across company functions

* Strong organizational and project leadership skills

* Demonstrated knowledge of organizational acumen and working in a matrix organization

* Demonstrated negotiations and contracting skills

* Demonstrated understanding of sales models and selling skills

PHYSICAL POSITION REQUIREMENTS

50%-60% travel

25%-40% time in headquarters

Weekend work and travel required

Full time

Regular

Colleague

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of @zoetis.com . In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Keywords: Zoetis, Inc., Trenton , Field Customer Marketer (East/Southeast), Other , Trenton, New Jersey

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