Vice President of Marketing
Company: Aquestive Therapeutics
Location: Warren
Posted on: June 24, 2025
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Job Description:
Job Summary: The Vice President of Marketing is a transformative
leadership role, responsible for driving the commercial success of
our allergy portfolio—including a groundbreaking new treatment
poised to reshape the standard of care. You will lead the
end-to-end marketing strategy across both Health Care Provider
(HCP) and Direct-to-Consumer (DTC) channels, ensuring compelling
brand presence, seamless product launches, and sustained market
growth. This role demands both visionary thinking and
roll-up-your-sleeves execution. You’ll lead a high-impact team,
shape omnichannel campaigns, and forge strong cross-functional
partnerships across Sales, Medical, Market Access, Regulatory, and
R&D. The VP will serve as a core member of the commercial
executive team, contributing directly to the strategic direction,
growth trajectory, and culture of the organization.
Responsibilities: Lead the vision, strategy, and execution of all
HCP and DTC marketing efforts to drive prescription demand and
consumer adoption for both in-market and pipeline products. Build
and inspire a world-class marketing team , fostering a culture of
excellence, agility, and innovation. Architect omnichannel
campaigns that break through—leveraging broadcast, digital, social,
influencer, advocacy, and experiential tactics—to connect deeply
with patients, caregivers, and clinicians. Spearhead pre- and
post-launch planning, from insight generation and brand positioning
to tactical rollout and performance optimization . Ensure aligned
financial forecasting, investment allocation, and revenue growth in
partnership with Finance and Operations. Champion the voice of the
customer—ensuring that real-world patient and provider insights
drive marketing priorities, product development, and lifecycle
planning. Relationship building and influence is a must – ability
to build and sustain collaborative interactions with internal teams
and external partners. People management – knows how to get work
done through others by empowering, motivating, listening and
providing guidance , setting objectives, managing performance, and
providing feedback/coaching. Act as a strategic partner to medical
and clinical affairs, contributing commercial insight to pipeline
planning, regulatory positioning, and evidence generation
strategies. Cultivate high-performance agency partnerships ,
maximizing creative potential and marketing ROI across all
channels. Serve as a key culture carrier— leading with
authenticity, inclusion, and a strong sense of purpose.
Qualifications: 15 years of commercial leadership experience in the
pharmaceutical or life sciences sector, with a strong focus on
product launches, brand building, and go-to-market excellence.
Proven success launching products in startup or early-growth
environments— ideally in the allergy, immunology, or specialty
pharma space . Expertise in both HCP and consumer marketing, with
deep knowledge of multichannel engagement, campaign development,
and metrics-driven optimization. Demonstrated successful experience
in identifying and developing strong talent and building a high
performing team . Ability to e nergize and inspire others to higher
levels of effort, collaboration and performance. Strategic thinker
with a growth/entrepreneurial mindset and the ability to pivot
between visionary leadership and operational execution. Excellent
financial acumen to oversee sales forecasts and budget, manage
risks and opportunities and lead sustainable growth. Adept at
navigating complex cross-functional landscapes, with exceptional
communication and influence skills at all organizational levels.
Data-driven, insight-led, and passionate about improving patient
outcomes. Bachelor’s degree required; advanced degree (MBA, MPH,
etc.) strongly preferred . Willingness to travel as needed (25 -
35%). The above statements are intended to describe the general
nature and level of the work being performed by colleagues assigned
to this position. This is not intended to be an exhaustive list of
all responsibilities, duties, and skills required. Aquestive
reserves the right to make changes to the job description whenever
necessary. As part of Aquestive’s employment process, final
candidate will be required to complete a drug test and background
check prior to employment commencing. Please Note: Aquestive is a
drug-free workplace and has a drug free workplace policy in place.
Aquestive provides equal employment opportunities to all colleagues
and applicants for employment and prohibits discrimination and
harassment of any type without regard to race, color, religion,
age, sex, national origin, disability status, genetics, protected
veteran status, sexual orientation, gender identity or expression,
or any other characteristic protected by federal, state or local
laws. The Company is required to provide a reasonable estimate of
the salary range for this job in certain states and cities within
the United States. Final determinations with respect to salary will
take into account a number of factors, which may include, but not
be limited to the primary work location and the chosen candidate’s
relevant skills, experience, and education. Expected Base salary
range: $275,000 to $325,000 USD
Keywords: Aquestive Therapeutics, Trenton , Vice President of Marketing, PR / Public Relations , Warren, New Jersey
