Associate Director, New Products- Virginia Marketing

Company: Online River
Location: New York City
Posted on: April 1, 2026

Job Description:

We believe that knowing all aspects of business and how to interact with customers creates a strong foundation for an individual’s future growth within our company's management training program and we are proud to say we only promote from within. This is a highly collaborative and cross-functional role, you’ll partner closely with many teams: product, design, engineering, customer support – and more! What you can expect in this role:Turn customer insights into product marketing strategy: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting survey, customer interviews, and more Create and execute on go-to-market plans: you’ll own a roadmap for product adoption and initiatives to ensure the best possible customer experience. Launching new products & features: as part of a high growth startup, you’ll have the opportunity to drive the launch & adoption of multiple new products and features.Own end-to-end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics. Key Responsibilities Conduct thorough market research and analysis to enable the Product Strategy Manager to identify emerging trends, consumer preferences, and competitive landscapes. Aggregate internal and external data sources into a single source of truth Develop and maintain dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders. Collaborate with cross-functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives. Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes. Assist in the development of marketing strategies and product positioning. Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception in order to enable the business to identify areas for improvement. Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders. Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision-making. Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures. Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity. Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment. Other responsibilities as deemed appropriate or necessary by leadership. Skills, Knowledge and Expertise Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles and/or equivalent combinations of education and experience sufficient to carry out the duties of this role. Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent. Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights. Ability to plan and prioritize projects based on highest impact & highest value based on strategic priorities. Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders. Detail-oriented with a high level of accuracy in data analysis and reporting. Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously. Familiarity with digital marketing platforms, web analytics tools, and CRM systems is a plus. Must be comfortable working around firearms. Experience within the firearms industry is a plus Demonstrated ability to recognize and work in accordance with our Permission to Play Values. US and Canada resident only. Benefits Fast Track Career Growth Strong Team Environment Leadership Development Team Building Work Environment National/International Company Travel Opportunities

Keywords: Online River, Trenton , Associate Director, New Products- Virginia Marketing, PR / Public Relations , New York City, New Jersey